Entrepreneurship
Founders
David Senra
Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen
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#308 The Founder of Glock
Jun 19, 202340 minWhat I learned from reading Glock: The Rise of America's Gun by Paul Barrett. Listen to Invest Like the Best #292 David Senra: Passion and Pain. --- Join my free email newsletter to get my top 10 highlights from every book --- (5:22) What struck me is how his inexperience was a great advantage. He didn't assume anything about how to design a handgun because he's never designed one before. Consequently he designed the best one ever. He didn't know what was out of bounds. (8:20) Gaston Glock himself put it in an interview: "That I knew nothing was my advantage.” (8:55) He began disassembling the guns, putting them back together, and noted the contrasting methods used to make them. (9:00) More on Glock’s initial research process: I started intensive studies in such a manner that I visited the Austrian patent offices for weeks examining generations of handgun in innovation. (9:10) Learning from history of a form of leverage. (10:25) Crucially, the gun should have no more than 40 parts. This is one of the most important ideas in the book. He designed a product —and a company— based on limiting the amount of moving parts. (12:00) My intention was to learn as much as possible as fast as possible. (12:30) Move fast: I worked for two years, day and night, to bring the sample to the Army on time. (12:45) Difference for the sake of it and retention of total control. — Against the Odds: An Autobiography by James Dyson (Founders #300) (15:00) The important thing that gave him his big price advantage was that he designed the pistol for complete production on computer controlled tools. (15:20) The book is all simplicity, focus, and differentiation. (15:30) Glock produced the simplest handgun with only 34 components. (18:30) He's got all these very unique and unusual forms of distribution. (18:35) How did a pistol produced by an obscure engineer in Vienna, a man who barely spoke English and had no familiarity with America, become in the space of a few years, an American icon? The answer to that question is distribution. (20:20) There's a lot of money to be made if we could convert U.S police departments from revolvers to pistols. (22:50) The only conventional thing about the Glock was the method of operation he adopted for his handgun. Glock borrowed his basic mechanics from John Moses Browning, the greatest gun designer of the late 19th century. (24:08) He objected to the Pentagon's insistence that the rights to manufacture the winning gun design would be open to competitive bidding. Glock intended to collect all profit from the production of his gun himself. (24:35) Quality will always bring you more money. (25:50) Glock's gross margins exceeded 65%. The Glock's simpler design and the computerized manufacturing methods allowed for larger profits. (27:45) Working by Robert Caro. (Founders #305) (30:40) David Ogilvy said the word FREE is magical to customers. (31:00) Glock began putting some of the country's most admired shooting instructors on contract to spread the word about the Austrian pistol. (32:00) Cut the prices, scoop the market, watch the costs, and the profits will take care of themselves. + The deals worked financially because of the company's startingly low manufacturing costs. (32:30) Glock is just running Sam Colt’s playbook — just doing it 140 years later. — Revolver: Sam Colt and the Six-Shooter That Changed America by Jim Rasenberger. (Founders #147) (33:00) Sam Colt relentlessly pursued public contracts, regardless of the profit margin. “Government patronage, Sam Colt once said, is an advertisement, if nothing else.” Gaston Glock became the Sam Colt of the 20th century. (34:30) Glock was able to focus. They put all of their effort and resources behind a single product: American handgun makers offered many diverse models in the fashion of the Detroit car companies. Glock saw that as competing with himself and resisted the temptation. (36:20) He evolved from a provincial manager of a radiator factory to a world traveling industrialist. (41:45) That was Glock's theme. I did it my way. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#307: The World's Great Family Dynasties: Rockefeller, Rothschild, Morgan, & Toyada
Jun 12, 20231h 3mWhat I learned from reading Dynasties: Fortunes and Misfortunes of the World's Great Family Businesses by David Landes. ---- Listen to Invest Like the Best #292 David Senra: Passion and Pain. Join my free email newsletter to get my top 10 highlights from every book ---- (4:25) Success causes failure. As the family develops power and prestige, the heirs find many interesting and amusing things to do rather than run their business. (6:00) Those on the margins often come to control the center. (9:00) Great industrial leaders are always fanatically committed to their jobs. They are not lazy, or amateurs. — Confessions of an Advertising Man by David Ogilvy. (Founders #306) (9:50) For many of the great founders “Appetite comes with eating.” (11:00) Rothschild episodes: Founder: A Portrait of the First Rothschild by Amos Elon. (Founders #197) The House of Rothschild: Money's Prophets by Niall Ferguson. (Founders #198) JP Morgan episodes: The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. (Founders #139) The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. (Founders #142) Rockefeller episodes: Random Reminiscences of Men and Events by John D. Rockefeller. (Founders #148) Titan: The Life of John D. Rockefeller by Ron Chernow. (Founders #248) John D: The Founding Father of the Rockefellers by David Freeman Hawke. (Founders #254) (13:30) Mayer Rothschild thought that long term relationships were more valuable than immediate profit. (15:45) Nathan Rothschild has extreme levels of self belief: When his prospective father-in-law asked for proof of his prospects, Nathan told him that if he was concerned about having his daughters provided for, he might just as well give them all to Nathan, and be done with it. (19:00) The Rothschilds developed the technique of absolute direction to perfection. (21:15) Wal-Mart stock is staying right where it is. We don’t need the money. We don’t need to buy a yacht. And thank goodness we never thought we had to go out and buy anything like an island. We just don’t have those lands of needs or ambitions, which wreck a lot of companies when they get along in years. Some families sell their stock off a little at a time to live high, and then—boom—somebody takes them over, and it all goes down the drain. One of the real reasons I’m writing this book is so my grandchildren and great-grandchildren will read it years from now and know this: If you start any of that foolishness, I’ll come back and haunt you. So don’t even think about it. — Sam Walton: Made In America by Sam Walton. (Founders #234) (26:00) If you want to build a family dynasty you need to have a bunch of kids. This is the number one factor for increasing the chance that your family dynasty outlives you. (29:45) Larry Ellison didn’t have the methodical relentlessness that made Bill Gates so formidable and feared. By his own admission, Ellison was not an obsessive grinder like Gates: “I am a sprinter. I rest, I sprint, I rest, I sprint again.” Ellison had a reputation for being easily bored by the process of running a business and often took time off, leaving the shop to senior colleagues. — Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds. (Founders #124) (36:13) A man always has two reasons for the things he does, a good one, and the real one. — J.P. Morgan (38:00) Andrew Carnegie celebrated too quickly. He later admitted to Morgan that he had sold out too cheap, by $100 million. Morgan replied, “Very likely, Andrew.” — The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. (Founders #142) (38:35) Henry Villard had come to Morgan for help in taking over Edison's company. This was a mistake. Morgan was not by nature, a helper. He was a driver. He arranged a counter coup. (41:45) Properly understood, any new and better way of doing things is technology. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278) (43:30) “It is impossible to create an innovative product unless you do it yourself, pay attention to every detail, and then test it exhaustively. Never entrust the creation of a product to others, for that will inevitably lead to failure and cause you deep regret.” —Sakichi Toyada (45:00) You should make an effort to make something that will benefit society. (45:30) Sol Price: Retail Revolutionary by Robert Price. (Founders #304) (48:50) Mailman is a Gmail plugin that allows you to control when and what emails should land in your inbox. https://www.mailmanhq.com (58:30) Rockefeller believed that he would be rich and he believed that this was because God wanted him to be. (58:45) Rockefeller’s competitors and associates were amateurs by comparison, and he saw them for what they were. (1:01:00) Published railway tariffs were for the small man. They were not for major shippers who could play one railroad against another while promising steady cargo. (Rockefeller’s initial edge) (1:03:15) His clincher was to offer the victim a look at the books of Standard. A potential seller was dumbfounded to learn that standard was able to sell at less than his own cost of production. They could kill him whenever they pleased. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#306 David Ogilvy (Confessions of an Advertising Man)
Jun 5, 202348 minWhat I learned from reading Confessions of an Advertising Man by David Ogilvy. ---- Listen to one of my favorite podcasts: Invest Like the Best ---- Join my free email newsletter to get my top 10 highlights from every book ---- (4:15) When Fortune published an article about me and titled it: "Is David Ogilvy a Genius?," I asked my lawyer to sue the editor for the question mark. (4:45) The people who built the companies for which America is famous, all worked obsessively to create strong cultures within their organizations. Companies that have cultivated their individual identities by shaping values, making heroes, spelling out rites and rituals, and acknowledging the cultural network, have an edge (5:30) We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. A blind pig can sometimes find truffles, but it helps to know that they grow in oak forests. (5:48) We hire gentlemen with brains. (6:16) Only First Class business, and that in a First Class way. (6:25) Search all the parks in all your cities; you'll find no statues of committees. (9:45) Buy Ogilvy on Advertising (10:45) One decent editorial counts for a thousand advertisements. + You simply cannot mix your messages when selling something new. A consumer can barely handle one great new idea, let alone two, or even several. — Against the Odds: An Autobiography by James Dyson (Founders #300) (15:22) It was inspiring to work for a supreme master. M. Pitard did not tolerate incompetence. He knew that it is demoralising for professionals to work alongside incompetent amateurs. (16:66) You have to be ruthless if you want to build a team of A players. It's too easy, as a team grows, to put up with a few B players, and they then attract a few more B players, and soon you will even have some C players. The Macintosh experience taught me that A players like to work only with other A players, which means you can't indulge B players. (18:12) In the best companies, promises are always kept, whatever it may cost in agony and overtime. (18:33) I have come to the conclusion that the top man has one principal responsibility: to provide an atmosphere in which creative mavericks can do useful work. (19:38) I admire people who work hard, who bite the bullet. (19:58) I admire people with first class brains. (20:23) I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead." (20:50) I admire self-confident professionals, the craftsmen who do their jobs with superlative excellence. (21:40) The best way to keep the peace is to be candid. (23:18) That’s been the most important lesson I’ve learned in business: that the dynamic range of people dramatically exceeds things you encounter in the rest of our normal lives—and to try to find those really great people who really love what they do. — Make Something Wonderful: Steve Jobs in his own words. (Founders #299) (24:39) The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank and Arthur W. Schultz. (Founders #206) (25:09) Claude Hopkins episodes: My Life in Advertising by Claude Hopkins. (Founders #170) Scientific Advertising by Claude Hopkins. (Founders #207) (25:47) Talent is most likely to be found among nonconformists, dissenters, and rebels. (26:49) The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked. (28:21) This podcast studies formidable individuals. (31:40) Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam by Michael R. Marrus. (Founders #116) (37:47) I doubt whether there is a single agency (or company) of any consequence which is not the lengthened shadow of one man. (39:51) Don't bunt. Aim out of the park. Aim for the company of immortals. (40:13) Most big corporations behave as if profit were not a function of time. When Jerry Lambert scored his first breakthrough with Listerine, he speeded up the whole process of marketing by dividing time into months. Instead of locking himself into annual plans, Lambert reviewed his advertising and his profits every month. The result was that he made $25,000,000 in eight years, where it takes most people twelve times as long. In Jerry Lambert's day, the Lambert Pharmaceutical Company lived by the month, instead of by the year. (41:30) The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. (Founders #302) (41:36) I am an inveterate brain picker, and the most rewarding brains I have picked are the brains of my predecessors and my competitors. (43:27) We make advertisements that people want to read. You can't save souls in an empty church. (44:05) You aren't advertising to a standing army; you are advertising to a moving parade. (45:13) The headline is the most important element in advertisements. (47:47) Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley (48:15) Set yourself to becoming the best-informed man in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read text books on the chemistry, geology and distribution of petroleum products. Read all the trade journals in the field. Read all the research reports and marketing plans that your agency has ever written on the product. Spend Saturday mornings in service stations, pumping gasoline and talking to motorists. Visit your client's refineries and research laboratories. Study the advertising of his competitors. At the end of your second year, you will know more about gasoline than your boss. Most of the young men in agencies are too lazy to do this kind of homework. They remain permanently superficial. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#305 Robert Caro on power, poverty, ruthlessness, & obsession
May 29, 202355 minWhat I learned from reading Working by Robert Caro. ---- Listen to one of my favorite podcasts: Invest Like the Best: Sam Hinkie: Find Your People ---- [3:40] You can't get very deep into Johnson's life without realizing that the central fact of his life was his relationship with his father. [8:00] It was the hill country and his father's failures that taught him how terrible could be the consequences of a single mistake. [8:45] Lyndon Johnson wouldn't understand. He would refuse to understand. He would threaten you, would cajole you, bribe you or charm you. He would do whatever he had to do, but he would get that vote. [9:00] What mattered to him was winning because he knew what losing could be. What its consequences could be. [9:50] Robert Caro books I've read: The Power Broker The Path to Power Means of Ascent Master of The Senate (currently reading) [11:00] About what I wanted to do with my life and my books (which are my life) [11:40] I am a reflection of what I do. — Steve Jobs [23:20] There are certain moments in your life when you suddenly understand something about yourself. I loved going through those files, making them yield up their secrets to me. [24:10] Turn every page. Never assume anything. Turn every goddamn page. [27:50] Robert Caro snaps: No, that's not why highways get built where they get built. They get built there because Robert Moses wants them there. [28:15] Robert Moses had power that no one understood. Power that nobody else was even thinking about. [29:50] There are sentences that are said to you in your life that are chiseled into your memory. [34:00] Three of the editors took me to some fancy restaurant and told me they could make me a star. Bob Gottlieb said, Well, I don't go out for lunch but we can have a sandwich at my desk and talk about your book. So of course I picked him. [37:15] Robert Moses was a ruthless genius with savage energy. [38:30] Ambitious people are rare, so if everyone is mixed together randomly, as they tend to be early in people's lives, then the ambitious ones won't have many ambitious peers. When you take people like this and put them together with other ambitious people, they bloom like dying plants given water. Probably most ambitious people are starved for the sort of encouragement they'd get from ambitious peers, whatever their age. — Paul Graham’s essays. (Founders #275-277) [42:30] in a couple of sentences these two men —idols of mine — had wiped away five years of doubt. [42:50] There is not a more mysterious craft than entrepreneurship. [48:15] I now had a picture of Lyndon Johnson's youth, that terrible youth, that character hardening youth. [54:00] I wasn't fully understanding what these people were telling me about the depth of Lyndon Johnson's determination, about the frantic urgency, the desperation, to get ahead, and to get ahead fast. As if the passions, the ambitions that he brought to Washington, strong though they were, were somehow intensified by the fact that he was finally there, in the place where he had always wanted to be. I wanted to show the contrast between what he was coming from the poverty, the insecurity —and what he was trying for. [55:15] I wanted to make the reader see the contrast between what he was coming from and what he was trying for. Something on the way to work had excited him and thrilled him so much that he'd break into a run every morning. [56:15] And as Lyndon Johnson came up Capitol Hill in the morning, he would be running. Well, of course he was running—from the land of poverty to this. Everything he had ever wanted, everything he had ever hoped for, was there. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#304: Sol Price (The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, Bernie Marcus)
May 22, 20231hWhat I learned from reading Sol Price: Retail Revolutionary by Robert Price. ---- [6:50] He believed in developing strong operating efficiencies, and he continually emphasized passing on savings to customers. [8:48] It's pretty incredible to think about that Sol's ideas have created trillions of dollars of value. [11:18] You can always understand the son by the story of his father. The story of the father is embedded in the son. —Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) [14:00] Stephen King on the belief and support he received from his wife: “Having someone who believes in you makes a lot of difference”— Stephen King On Writing: A Memoir of the Craftby Stephen King. (Founders #210) [16:00] True education is gained through the discipline of life. —Henry Ford [19:45] Sol kept a small sign in his office: “Do it now.” [24:00] Sol finds an idea future generations of entrepreneurs will use: A membership retail store targeted to a specific niche. [24:45] When you have people driving far distances to save money that is a very good sign. — Sam Walton: Made In America by Sam Walton. (Founders #234) [26:45] Daniel Ek interview on the Acquired podcast. [39:10] If you’re not spending 90% of your time teaching, you’re not doing your job. —Jim Sinegal. [39:45] You train an animal, you teach a person. [40:00] He was not a fan of training manuals because he believed that manuals were a substitute for thinking. [43:00] What does limited selection have to do with efficiency? Because payroll and benefits represent 80% of a retailer’s cost of operations, pricing advantage follows labor productivity. Fewer items result in reduced labor hours throughout all of the product supply channels. Put simply, the cost to deal with 4,500 items is a lot less than the cost to deal with 50,000 items. [50:21] The operating efficiencies of the warehouse concept and the direct delivery of products from the suppliers to Price Club made it possible to sell merchandise for less. [55:00] Costco and Sam's were expanding aggressively while Price Club remained tentative. [1:03:30] Sol was a poster child for the American dream. His immigrant parents were born in a small Russian village. Sol was the first in his family to graduate college. He earned a law degree. He became an exceptionally successful businessman and philanthropist, celebrated 70 years of marriage, was a good father who instilled high values in his sons, and he never walked away from responsibility. It doesn’t get much better than that. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#303 Rose Blumkin (Warren Buffett's Favorite Founder)
May 14, 202333 minWhat I learned from reading The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors by Karen Linder. ---- Follow one of my favorite podcasts: Invest Like the Best and listen to episode 326 Alexis Rivas—A New Blueprint for Homebuilding ---- Episode outline: Mr. Buffett, we're going to put our competitors through a meat grinder. — Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) There are several "Going Out of Business" advertisements from competitors' stores framed and hanging on the wall. As a general rule, bet on the quality of the business, not on the quality of the management-unless, of course, you've got a Mrs. B. in your hand. If that is the case, go all in. She was a business genius. — The Tao of Charlie Munger (Founders #295) Retirement is fatal. — David Ogilvy (Founders #189) Business like raising a child, you want a good one. A child needs a mother and a business needs a boss. What is your favorite thing to do on a nice evening? Drive around to check the competition and plan my next attack. He was 52 and famous. I was 33 and a junior account executive. Early on, he wrote a letter to one of my clients. After listing eight reasons why some ads prepared by the company’s design department would not be effective, he delivered his ultimate argument: The only thing that can be said in favor of the layouts is that they are “different.” You could make a cow look different by removing the udder. But that cow would not produce results. So began my “David” file. Almost everyone who worked at the agency kept one. — The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman. (Founders #169) Buffet said: If she ran a popcorn stand I’d wanna be in business with her. She's just plain smart. She's a fierce competitor and she's a tireless worker. Buffett “on how Mrs. B ran her business: One question I always ask myself in appraising a business is how I would like, assuming I had ample capital and skilled personnel, to compete with it. I'd rather wrestle grizzlies than compete with Mrs. B. They buy brilliantly, they operate at expense ratios on to t competitors don't even dream about, and they then pass on to their customers much of the savings. It's the ideal business—one built upon exceptional value to the customer that in turn translates into exceptional economics for its owners." She hired a chauffeur who drove her around Omaha each day. The driver took her to other stores. She looked in the windows and checked to see how many cars were in their parking lots. It didn't take long for her to plan her revenge. There was no looking back. She just swung. Aspiring business managers should look hard at the plain, but rare, attributes that produced Mrs. B’s incredible success. Students from 40 universities visit me every year, and I have them start the day with a visit to NFM. If they absorb Mrs. B’s lessons, they need none from me. ---- Join my email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#302 Napoleon (The Mind of Napoleon)
May 8, 202350 minWhat I learned from reading The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 326 Alexis Rivas ---- (3:45) A man who combined energy of thought and energy of action to an exceptional degree. (4:45) He knows that men have always been the same, that nothing can change their nature. It is from the past that he will draw his lessons in order to shape the present. (5:15) Destiny must be fulfilled. That is my chief doctrine. (6:05) Napoleon: A Concise Biography by David Bell (Founders #294) (9:25) To aim at world empire seemed to Napoleon a most natural thing. (10:00) To have lived without glory, without leaving a trace of one's existence, is not to have lived at all. (10:55) The greatest improvisation of the human mind is that which gives existence to the nonexistent. (11:45) The best way to understand a person is to listen to that person directly. — Make Something Wonderful: Steve Jobs in his own words (Founders #299) (12:55) The great majority of men attend to what is necessary only when they feel a need for it—the precise time when it is too late. (16:10) The worst way to live according to Napoleon: When on rising from sleep a man does not know what to do with himself and drags his tedious existence from place to place; when, scanning his future, he sees nothing but dreadful monotony, one day resembling the next; when he asks himself, "Why do I exist?”—then, in my opinion, he is the most wretched of all. (17:45) Instead his (Steve Jobs) ego needs and personal drives led him to seek fulfillment by creating a legacy that would awe people. A dual legacy, actually: building innovative products and building a lasting company. He wanted to be in the pantheon with, indeed a notch above, people like Edwin Land, Bill Hewlett, and David Packard. — Steve Jobs: The Exclusive Biography by Walter Isaacson. (Founders #214) (19:15) He must know himself. Until then, all endeavors are in vain, all schemes collapse. (20:15) Napoleon on George Washington: Britain refused to acknowledge either him or the independence of his country; but his success obliged them to change their minds and acknowledge both. It is success which makes the great man. (21:15) Washington saw the conflict as a struggle for power in which the colonists, if victorious, destroyed British pretentions of superiority and won control over half of a continent. — Franklin & Washington: The Founding Partnershipby Edward Larson. (Founders #251) (23:15) If you do everything you will win: All great events hang by a single thread. The clever man takes advantage of everything, neglects nothing that may give him some added opportunity; the less clever man, by neglecting one thing, sometimes misses everything. (23:45) Warren Buffett: We are individually opportunity driven. — All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. (Founders #286) (24:15) Imagination rules the world. (25:00) Ambition is a violent and unthinking fever that ceases only when life ceases. (34:52) The corpse of an enemy always smells sweet. (35:30) Roots of Strategy: Book 1 (38:45) Robert Caro profiled two men who seeds were not high (in a tournament) they were without many advantages. And to get all the way to the top you probably had to sacrifice everything to the effort. The meta lesson is if you are not willing to pay that price presume someone else will. If you want something like the presidency (or being a billionaire) you should presume there is someone out there who will devote all their time, money, relationships, sense of ethics, everything in sacrifice of that one goal. Of course that person would win that race. — Invest Like The Best Sam Hinkie Find Your People (40:45) I do not want be roadkill on the modern-day Napoleon's path to glory. (43:15) The ancients had a great advantage over us in that their armies were not trailed by a second army of pen pushers. (44:05) A wasted life should be your greatest fear. (46:30) Make use of every possible opportunity of increasing your chances of victory. (48:55) Paul Graham on Be Hard to Kill: The way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible. For years I've been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. So the cheaper your company is to operate, the harder it is to kill. — Paul Graham’s essays (Founders #275) (51:30) Winning is the main thing. Keep the main thing, the main thing. ---- Join my free email newsletter to get my top 10 highlights from every book ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#301 Tiger Woods
May 1, 20231h 4mWhat I learned from reading Tiger Woods by Jeff Benedict and Armen Keteyian. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 326 Alexis Rivas ---- [3:00] He was someone no one had ever seen or will ever see again. [5:20] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) [7:15] His output was enormous, much greater than that of nine tenths of other composers. He was a mature artist in most forms at the age of twelve. There was never a month, often scarcely a week, when he did not produce a substantial score. — Mozart: A Life by Paul Johnson. (Founders #240) [7:50] Tiger's opponents were never people; it was always history. [14:05] I've always been a practice player. I believe in it. — Michael Jordan: The Lifeby Roland Lazenby. (Founders #212) [17:00] Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293) [18:30] Tiger was filling his mind with words that were intended to make him great. He wrote some of the messages from the self-help cassettes on a sheet of paper that he taped to his bedroom wall: I believe in me I will own my own destiny I smile at obstacles I am first in my resolve I fulfill my resolutions powerfully My strength is great I stick to it, easily, naturally My will moves mountains I focus and give it my all My decisions are strong I do it with all my heart Tiger listened to those tapes so often that he wore them out. [31:50] People would ask him how did you get so good Tiger? And he would answer, practice, practice, practice. [32:10] The world is a very malleable place. If you know what you want, and you go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think. —The Pmarca Blog Archive Ebook by Marc Andreessen. [36:45] The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh. (Founders #106) [40:15] That’s all training is. Stress. Recover. Improve. You’d think any damn fool could do it. But you don’t. You work too hard and rest too little and get hurt. — Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder by Kenny Moore. (Founders #153) [46:15] Money didn't motivate him. Nor did fame. He played for the hardware. He played for the win. [53:45] Robert Caro’s Books ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#300 James Dyson (Against the Odds)
Apr 24, 20231h 21mWhat I learned from reading Against the Odds: An Autobiography by James Dyson for the 4th time. You can also find the book on Book Finder. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 293 David Senra: Passion and Pain ---- Episode Outline: [4:30] Invention: A Life by James Dyson (Founders #205) [2:41] I am a creator of products, a builder of things, and my name appears on them. That is how I make a living and they are what have made my name at least familiar in a million homes. [11:00] Isambard Kingdom Brunel: The Definitive Biography of The Engineer, Visionary, and Great Briton by L.T.C. Rolt. (Founders #201) [13:10] After the idea there is plenty of time to learn the technology. My first cyclonic vacuum cleaner was built out of cereal packets and masking tape long before I understood how it worked. [14:15] Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business. Difference, and retention of total control. [18:00] I would not be dragged into something I didn't want to do. [22:40] They were all running round and round the track like a herd of sheep and not getting any quicker. Difference itself was making me come in first. [23:34] As I grew more and more neurotic about being caught from behind I trained harder to stay in front. To this day it is the fear of failure, more than anything else, which makes me keep working at success. Isambard Kingdom Brunel was unable to think small, and nothing was a barrier to him. The mere fact that something had never been one before presented, to Brunel, no suggestion that the doing of it was impossible. He was fired by an inner strength and self-belief almost impossible to imagine in this feckless age. While I could never lay claim to the genius of a man like that —I have tried to be as confident in my vision as he was. And at times in my life when I have encountered difficulty and self-doubt I have looked to his example to fire me on. [30:33] The vision of a single man pursued with dogged determination that was nothing less than obsession. [36:30] The root principle was to do things your way. It didn't matter how other people did it. [41:38] You simply cannot mix your messages when selling something new. A consumer can barely handle one great new idea, let alone two, or even several. [49:30] A direct relationship with the customer is the holy grail. Do not abandon it. [52:00] One of the strains of this book is about control. If you have the intimate knowledge of a product that comes with dreaming it up and then designing it, I have been trying to say, then you will be the better able to sell it and then, reciprocally, to go back to it and improve it. From there you are in the best possible position to convince others of its greatness and to inspire others to give their very best efforts to developing it, and to remain true to it, and to see it through all the way to its optimum point. To total fruition, if you like. [1:02:20] Before I went into production with the dual cyclone I had built 5,127 prototypes. [1:02:30] There is no such thing as a quantum leap. There is only dogged persistence – and in the end you make it look like a quantum leap. [1:03:30] While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died. [1:06:20] I was broke, hungry and depressed. The outlook was very dreary. My doggedness and self-belief in the absence of any real evidence that they were justified was beginning to look more and more like insanity. [1:10:30] Persistent trial and error allows them to wake up one morning after many, many mornings with a world beating product. [1:13:15] I began to consider forgetting the whole thing and doing something else with my life. [1:16:00] The poor buggers were so wrong, to think that designers knew nothing about business, or about marketing, or is about selling. It is the people who make the things that understand them, and understand what the public wants. [1:21:30] Go further. There is nothing wrong with making the consumer laugh. Conventional looks do not make a product more marketable. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#299 Steve Jobs (Make Something Wonderful)
Apr 17, 20232h 1mWhat I learned from reading Make Something Wonderful: Steve Jobs in his own words. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 293 David Senra: Passion and Pain ---- (3:48) He gave an extraordinary amount of thought to how best to use our fleeting time. (4:24) He imagined what reality lacked and set out to remedy it. (7:27) Steve Jobs: The Lost Interview Video and My Notes. (10:02) Edwin Land episodes: Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264) Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40) (13:23) Think of your life as a rainbow arcing across the horizon of this world. You appear, have a chance to blaze in the sky, then you disappear. (14:10) One from Many: VISA and the Rise of Chaordic Organization by Dee Hock. (Founders #260) (15:42) Read Jeff Bezos's shareholder letters in book form: Invent and Wander: The Collected Writings of Jeff Bezos or for free online: Amazon Investor Relations(Founders #282) (19:45) If you want to understand the entrepreneur, study the juvenile delinquent. — Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. (Founders #297) (30:47) How important product is based on how much time you spend with it: People are going to be spending two, three hours a day interacting with these machines—longer than they spend in the car. (39:02) Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz. (Founders #76) (40:32) The real big thing is: if you’re going to make something, it doesn’t take any more energy—and rarely does it take more money—to make it really great. All it takes is a little more time. And a willingness to do so, a willingness to persevere until it’s really great. (45:07) Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull (45:31) Steve’s enthusiasm kept him writing check after check to Pixar, ultimately investing some $60 million. (47:47) It is better to have fewer people even if it means doing less. Let's build our company slowly and carefully. (53:36) I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long. — Driven From Within by Michael Jordan (Founders #213) (54:40) You never achieve what you want without falling on your face a few times in the process of getting there. (1:00:11) There wasn’t a hierarchy of ideas that mapped onto the hierarchy of the organization. (1:03:33) Don’t be a career. The enemy of most dreams and intuitions, and one of the most dangerous and stifling concepts ever invented by humans, is the “Career.” A career is a concept for how one is supposed to progress through stages during the training for and practicing of your working life. There are some big problems here. First and foremost is the notion that your work is different and separate from the rest of your life. If you are passionate about your life and your work, this can’t be so. They will become more or less one. This is a much better way to live one’s life. (1:05:11) Make your avocation your vocation. Make what you love your work. (1:05:58) Think of your life as a rainbow arcing across the horizon of this world. You appear, have a chance to blaze in the sky, then you disappear. (1:09:27) In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz. (Founders #208) (1:10:52) Much of it is also drive and passion—hard work makes up for a lot. (1:13:28) A risk-taking creative environment on the product side required a fiscally conservative environment on the business side. (1:13:57) You've got to choose what you put your love into really carefully. (1:14:38) A remarkably consistent set of values that Steve held dear: Life is short; don’t waste it. Tell the truth. Technology should enhance human creativity. Process matters. Beauty matters. Details matter. The world we know is a human creation—and we can push it forward. (1:19:24) Steve Jobs speaking to Apple employees (Video) (1:29:48) Apple is the world’s premier bridge builder between mere mortals and the exploding world of high technology. (1:30:14) Steve’s favorite quote: We are what we repeatedly do. Excellence, then, is not an act, but a habit. – Aristotle (1:32:29) The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley by Leslie Berlin. (Founders #166) (1:42:27) That’s been the most important lesson I’ve learned in business: that the dynamic range of people dramatically exceeds things you encounter in the rest of our normal lives—and to try to find those really great people who really love what they do. (1:43:00) Jony Ive: The Genius Behind Apple's Greatest Productsby Leander Kahney. (Founders #178) (1:47:27) It’s a circus world, and you never know what’s around the next corner. (1:53:40) Bourdain: The Definitive Oral Biography by Laurie Woolever. (Founders #219) (2:01:00) All glory is fleeting. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#298 I had lunch with Sam Zell
Apr 10, 20231h 30mWhat I learned from having lunch with Sam Zell and reading Zeckendorf: The Autobiography of The man Who Played a Real-Life Game of Monopoly and Won the Largest Real Estate Empire in History by William Zeckendorf. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here. Episode Outline: [27:31] Start of episode on Zeckendorf’s autobiography [27:44] 26 years of work was now moving down the chute. [28:36] The secret of any great project is to keep it moving, keep it from losing momentum. [34:55] If you want to understand the entrepreneur, study the juvenile delinquent. — Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. (Founders #297) [36:21] Zeckendorf: Revisiting the legacy of a master builder [45:08] This ruthless industry has created far more bankruptcies than it has billionaires. — Risk Game: Self Portrait of an Entrepreneur by Francis Greenburger. (Founders #243) [48:49] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone. [53:20] I brought energy and drive. I became the chief enthusiast. [1:08:42] I was also deeply in debt. Never, except for rare moments, have I ever had my head very far above the financial water and never have I Iet this trouble me. [1:10:51] The importance to me of being on the heights was that in an hour I could achieve what previously would've taken a year or more of effort to perform. [1:11:13] One way to succeed is by aiding and supporting the position of others through new or ingenious ideas or projects. This usefulness to others is in large part the reason for my own success. [1:14:44] Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. (Founders #269) [1:15:04] The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292) [1:21:28] The Patriarch: The Remarkable Life and Turbulent Times of Joseph P. Kennedy by David Nasaw [1:25:52] More businesses die from indigestion than starvation. — The HP Way: How Bill Hewlett and I Built Our Company by David Packard. (Founders #291) [1:29:23] Wisdom is prevention. –Charlie Munger + Be hard to kill. —Paul Graham (Founders #275) ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#297 Yvon Chouinard (Patagonia)
Apr 3, 20231hWhat I learned from rereading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [3:45] One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I’m going to do my own thing.” [4:32] The original intent for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. We have always considered Patagonia an experiment in doing business in unconventional ways. [7:48] MeatEater Podcast #188 Yvon Chouinard on Belonging to Nature [7:55] The first part of our mission statement, “Make the best product,” is the cornerstone of our business philosophy. “Make the best” is a difficult goal. It doesn’t mean “among the best” or the “best at a particular price point.” It means “make the best,” period. [9:58] When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. I’d much rather design and sell products so good and unique that they have no competition. [14:32] We were like a wild species living on the edge of an ecosystem: adaptable, resilient, and tough. [14:49] I believe the way towards mastery of any endeavor is to work towards simplicity. The more you know, the less you need. [15:49] The Little Prince by Antoine de Saint-Exupéry [17:59] Complexity is often a sure sign that the functional needs have not been solved. Take the difference between the Ferrari and the Cadillac of the 1960s. The Ferrari’s clean lines suites its high-performance aims. The Cadillac really didn’t have any functional aims. It didn’t have steering, suspension, aerodynamics, or brakes appropriate to its immense horsepower. All it had to do was convey the idea of power, creature comfort, of a living room floating down the highway to the golf course. So, to a basically ugly shape were added all manner of useless chrome: fins at the back, breasts at the front. Once you lose the discipline of functionality as a design guidepost, the imagination runs amok. Once you design a monster, it tends to look like one too. [21:29] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186) [28:02] Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe. (Founders #188) [28:55] There are different ways to address a new idea or project. If you take the conservative scientific route, you study the problem in your head or on paper until you are sure there is no chance of failure. However, you have taken so long that the competition has already beaten you to market. The entrepreneurial way is to immediately take a forward step and if that feels good, take another, if not, step back. Learn by doing, it is a faster process. [31:33] Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? The question haunted me throughout the 1980s as Patagonia evolved. [35:47] I was still wondering why I was really in business. [38:17] We had to begin to make all of our decisions as though we would be in business for a hundred years. [39:02] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102) [39:13] Jeff Bezos on what he learned from Akio Morita and how it influenced the building of Amazon: "Right after World War II, Akio Morita, the guy who founded Sony, made the mission for Sony that they were going to make Japan known for quality. And you have to remember, this was a time when Japan was known for cheap, copycat products. And Morita didn’t say we’re going to make Sony known for quality. He said we’re going to make Japan known for quality. He chose a mission for Sony that was bigger than Sony. And when we talk about earth’s most customer-centric company, we have a similar idea in mind. We want other companies to look at Amazon and see us as a standard-bearer for obsessive focus on the customer as opposed to obsessive focus on the competitor." [42:13] Keep your company in Yarak: Super alert, hungry but not weak, and ready to hunt. [42:45] Against The Odds: An Autobiography by James Dyson (Founders #200) [44:02] Jay Z: What am I here for? To be second best? I don’t think so. [44:13] The more you know, the less you need. [51:33] Teach, inform, and inspire. Do so relentlessly and the sales will follow. [53:04] I was taught by some wise people that if you manage the top line of your company-your customers, your products, your strategy-then the bottom line will follow. But if you manage the bottom line of the company and forget about the rest, you’ll eventually hit the wall because you'll take your eyes off the prize. — Steve Jobs In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz. (Founders #208) [56:03] Quality, not price, has the highest correlation with business success. Whenever we are faced with a serious business decision, the answer almost always is to increase quality. [56:59] Huberman Lab Podcast [57:19] I cannot imagine any company that wants to make the best product of its kind being staffed by people who do not care passionately about the product. [57:39] One of my all time favorite quotes: A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. [58:56] You should not see change as a threat, rather as an opportunity to grow and evolve to a higher level. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
A conversation with David and Ben from the Acquired podcast
Mar 29, 20233h 10mDavid Rosenthal and Ben Gilbert — of the Acquired podcast — invited me to San Francisco for a discussion on our mutual obsession: spending every waking hour studying the history of entrepreneurship and sharing those lessons on our podcasts. ---- Follow Acquired in your podcast player here or at Acquired.fm This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Tiny provides quick and straightforward exits for Founders. Get in touch with Tiny by emailing hi@tiny.com. [3:00] David’s time with Charlie Munger [5:30] Henry Flagler after Standard Oil [8:30] What makes a great biography, and how to capture all sides of complex characters? [11:00] Studying history is a form of leverage to achieve success [13:00] How do we figure out what the true story is for an episode we're doing? [20:30] Silicon Valley should focus more on durability than growth [21:30] How David got into reading biographies and podcasting [25:40] What were each of their influences before starting Acquired and Founders? [35:30] How to suck less over time [37:30] What motivates, Ben, David, and David to get better? [45:00] Dead ends: business model changes, paid podcasts, changing the name to “Adapting”, and Senra's “Autotelic” [51:30] “You’re not advertising to a standing army, you’re advertising to a moving parade” [56:00] Comparison of podcasting business models [1:00:10] Senra’s insane Readwise "healthy twitter" habit [1:04:30] Is it possible for the ultra-wealthy not to mess up their kids? [1:14:30] The fleeting moments you get to spend with your kids [1:17:00] The value of building relationships with best-in-class peers [1:19:30] How the book publishing industry works [1:28:45] How to differentiate yourself as an investor in 2023? [1:38:30] The greatest historical examples as content marketing [2:02:00] The best businesses are cults (and Senra starts one on the episode) [2:07:00] Senra gives feedback to Ben and David on Acquired episode format [2:15:30] Steve Jobs’ 1997 product matrix [2:17:00] The moral imperative to market products that help people [2:23:00] Ray Kroc and Steve Jobs: deeply flawed founders [2:23:30] The founders we idolize are world-builders [2:28:00] When yachts and jets are underpriced assets [2:32:00] How to compete when money is cheap vs. when there are real interest rates [2:39:30] When Ben and David have fixed broken episodes in post-production [2:44:30] Why masters of craft are so interesting to study [2:45:30] Should you listen to advice? [2:51:00] David’s first job detailing cars [2:52:30] The Cuban experience immigrating to Miami [3:01:00] College entrepreneurship programs [3:04:00] Ben’s experience learning UNIX as a kid [3:08:30] David remembers Tim Ferriss guest lecturing in college If you have scrolled this far and still haven't followed Acquired in your podcast player please do so here! ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#296 Bernard Arnault (The Richest Man in the World)
Mar 27, 20231h 8mWhat I learned from reading The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [1:16] I am the boss. I shall be here on Monday morning and I shall be running the company in person. [4:30] The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai [5:01] I highly recommend listening to Acquired’s episode on LVMH. It is excellent. [5:16] Business Breakdowns episode LVMH: The Wolf in Cashmere’s Conglomerate [6:16] Napoleon: A Concise Biography by David Bell. (Founders #294) [6:18] Mind of Napoleon: A Selection of His Written and Spoken Words by Napoleon and J. Christopher Herold. [7:20] I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long. — Driven From Within by Michael Jordan (Founders #213) [9:00] “I am very competitive. I always want to win.” —Bernard Arnault [10:39] What I'm interested is in doing. [11:43] He believed in extreme discretion. [11:56] I Had Dinner With Charlie Munger (Founders #295) [16:17] Beneath his civilized appearance there lurked the spirit of an adventurer. He wanted more. [17:45] He wanted to go far. He had an iron will. At a laboriously won tennis match he said “I may lose once but I never lose twice.” —Bernard Arnault [19:45] Problems are just opportunities in work clothes. [23:30] Arnault remained inflexible. He wanted control. There was no question of his becoming the Willots’ partner. [24:15] Far from discouraging him, this consensus of opinion (that this would lead to failure) acted as a stimulus. [24:25] “I remember people telling me, it does not make sense to put together so many brands. And it was a success, it was a recognized success, and for the last 10 years now, every competitor is trying to imitate. I think they are not successful, but they try.” —Bernard Arnault [30:43] “In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.” —Bernard Arnault [33:35] He had such an appetite for victory and such a capacity for work that he was bound to succeed. [35:26] “People think of politicians having true power, but that’s less and less true. After all, they are often constrained or being edged into a corner by a whole series of contingencies ... I’m lucky in that I can say, ‘I want my group to be in such and such a situation in 10 or 20 years’ time’ and then formulate a plan to make that happen.” –Bernard Arnault [42:37] Those on the margins often come to control the center. [43:10] Invest Like the Best episode Doug Leone —Lessons From A Titan [48:31] Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business. Difference, and retention of total control. — Against The Odds: An Autobiography by James Dyson (Founders #200) [1:01:20] My relationship to luxury goods is really very rational. It is the only area in which it is possible to make luxury profit margins. [1:02:45] Arnault wants to take power everywhere and immediately. [1:07:40] Arnault is an iron fist in an iron glove. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#295 I had dinner with Charlie Munger
Mar 21, 20231h 18mWhat I learned from having dinner with Charlie Munger and rereading The Tao of Charlie Munger. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! (5:45) The blueprint he gave me was simple: Forget what you know about buying fair businesses at wonderful prices; instead, buy wonderful businesses at fair prices. (8:48) He has never forgotten the importance of having friends in high places. (9:04) Most people systematically undervalue their time. — Peter Thiel (11:08) Franklin & Washington: The Founding Partnership by Edward Larson. Founders #251) (12:23) Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America by Les Standiford. (Founders #284) (15:02) Charlie took the excess capital out of Blue Chip Stamp and invested it in profitable businesses. (16:56) Charlie started seeing the advantages of investing in better businesses that didn't have big capital requirements and did have lots of free cash that could be reinvested in expanding operations or buying new businesses. (17:38) Go for great. (21:33) In everything I’ve done it really pays to go after the best people in the world. —Steve Jobs (27:15) If you're in a good business just know that it's human nature to mess it up. Don't mess it up. Just stay there and let time do its work. (27:34) One truly great business will make your unborn grandchildren wealthy. (28:08) All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. (Founders #286) (34:39) I did not succeed in life by intelligence. I succeeded because I have a long attention span. (34:54) Charlie Munger on how he made $400 or $500 million by reading Barron’s for 50 years. (35:11) One of the reasons Charlie and Warren have never worried about anyone mimicking their investment style is because no other institution or individual has the discipline are the patience to wait as long as they can. (35:47) Wisdom is prevention. (36:50) Only play games where you have an edge. — A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222) (38:31) Wise people step on big and growing troubles early. (44:51) I am continually amazed at the number of people who are presented with an opportunity and pass. There’s your basic dividing line between the people who shoot up in their careers like a rocket ship, and those who don’t — right there. — Marc Andreessen's Blog Archive (Founders #50) (46:28) The most inspiring biography I’ve read so far: Born of This Land: My Life Story by Chung Ju-yung. (Founders #117) (47:11) Invest Like The Best #204 Sam Hinkie Find Your People (42:42) Rober Caro’s Books: The Power Broker The Path to Power: The Years of Lyndon Johnson I Means of Ascent: The Years of Lyndon Johnson II Master of the Senate: The Years of Lyndon Johnson III The Passage of Power: The Years of Lyndon Johnson IV (48:46) We just got after it and we stayed after it. — Sam Walton: Made In America by Sam Walton. (Founders #234) (52:39) Some brand names own a piece of consumer's minds and they do not have any direct competition. (55:30) We are individual opportunity driven. (57:08) Size and market domination can create their own kind of durable competitive advantage. (56:15) Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178) (1:01:57) Extreme specialization is the way to succeed. Most people are way better off specializing than trying to understand the world. (1:04:44) Wise people want to avoid other people who are just total rat poison and there are a lot of them. (1:05:35) Charlie and I have seen so much of the ordinary in business that we can truly appreciate a virtuoso performance. (1:09:00) Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. (Founders #269) (1:10:15) Charlie looks at nearly everything through the lens of history. You aren't changing human nature. Things will just keep repeating forever. (1:13:13) There should be more willingness to take the blows of life as they fall. That's what manhood is, taking life as it falls. Not whining all the time and trying to fix it by whining. (1:14:40) Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. (Founders #290) (1:17:00) Arnold Schwarzenegger autobiographies and episodes: Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger. (Founders #141) Arnold: The Education of a Bodybuilder by Arnold Schwarzenegger. (Founders #193) ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#294 Napoleon
Mar 13, 202343 minWhat I learned from reading Napoleon: A Concise Biography by David Bell. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! [3:00] He could think quicker and along more individual and original lines than any of them. [4:00] John D: The Founding Father of the Rockefellers by David Freeman Hawke. (Founders #254) [4:14] Miami meetup with Shane Parrish [7:31] His life was enormously important, endlessly fascinating, and connected to some of the most controversial and constantly reinterpreted events in the world history. [8:37] Paul Johnson’s books: Churchill by Paul Johnson. (Founders #225) Mozart: A Life by Paul Johnson. (Founders #240) Socrates: A Man for Our Times by Paul Johnson. (Founders #252) [10:54] Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle by Paul Johnson. (Founders #226) [12:20] He knew the importance of actively crafting his image in all available media. [15:08] Napoleon found comfort and companionship in books [17:02] The revolution was overturning age old hierarchies and giving worldwide prominence to previously obscure figures. [17:24] Napoleon was ruthless. [18:36] Only after that battle did I believe myself to be a superior man. And did the ambition come to me of executing the great things, which so far had been occupying my thoughts only as a fantastic dream. [20:00] Many are the historical opportunities that have been lost for lack of talent or vision. In Napoleon's case, the man met his hour. [20:13] He could see in a moment how to maneuver everything for maximum effect. [21:03] Napoleon was a man of stone and iron. [26:27] Napoleon was something new and the keenest observers understood it. [29:06] I wanted to rule the world, who wouldn't have in my place? [29:26] If papa could see us now. [29:45] Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251) [32:15] You might as well send a cow in pursuit of a rabbit. The Indians were accustomed to these woods. [35:30] The Empire was increasingly coming to resemble a skyscraper built in haste without a proper foundation. [35:58] Driven: An Autobiography by Larry Miller. (Founders #168) [39:24] The key to victory was to plan and pursue a war exactly contrary to what the enemy wants. [39:49] Hardcore History Ghosts of the Ostfront series [41:08] The distracted do not beat the focused. [42:36] Success is never permanent. The same person that built the empire, destroyed it. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#293: Ray Kroc (The Making of McDonald's)
Mar 6, 202352 minWhat I learned from rereading Grinding It Out: The Making of McDonald's by Ray Kroc. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! [2:00] I have always believed that each man makes his own happiness and is responsible for his own problems. [4:00] I was fascinated by the simplicity and effectiveness of the system they described that night.Each step in producing the limited menu was stripped down to its essence and accomplished with a minimum of effort. [5:00] When I flew back to Chicago that fateful day in 1954, I had a freshly signed contract with the McDonald brothers in my briefcase. I was a battle-scarred veteran of the business wars, but I was still eager to go into action. I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns. But I was convinced that the best was ahead of me. [6:00] It’s not what you do it’s how you do it: Ralph Lauren: The Man Behind the Mystique by Jeffrey Trachtenberg. (Founders #288) Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. (Founders #290) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292) [8:00] I never considered my dreams wasted energy. They were invariably linked to some form of action. [10:00] For me, work was play. [13:00] I vowed that this was going to be my only job. I was going to make my living at it and to hell with moonlighting of any kind. I intended to devote every ounce of my energy to selling, and that's exactly what I did. [14:00] Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) [20:00] This was the first phase of grinding it out—building my personal monument to capitalism. I paid tribute, in the feudal sense, for many years before I was able to rise with McDonald's on the foundation I had laid. [21:00] Make every detail perfect and limit the number of details to perfect. [26:00] I was putting every cent I had and all I could borrow into this project. [28:00] Perfection is very difficult to achieve and perfection was what I wanted in McDonald's. Everything else was secondary. [29:00] If my competitor was drowning, I'd put a hose in his mouth. [44:00] Titan: The Life of John D. Rockefeller by Ron Chernow. (Founders #248) John D: The Founding Father of the Rockefellers by David Freeman Hawke. (Founders #254) [47:00] The advertising campaign we put together was a smash hit. It turned Californians into our parking lots as though blindfolds had been removed from their eyes. [48:00] Authority should go with the job. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#292 Daniel Ludwig (The Invisible Billionaire)
Feb 27, 202347 minWhat I learned from rereading The Invisible Billionaire: Daniel Ludwig by Jerry Shields. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [2:00] Obsessed with privacy, Ludwig pays a major public relations firm fat fees to keep his name out of the papers. [4:00] An associate speaks of his unlimited ingenuity in dreaming up new ways of doing things. [5:00] Ludwig’s most notable characteristic, besides his imagination and pertinacity, is a lifelong penchant for keeping his mouth shut. [5:00] I'm in this business because I like it. I have no other hobbies. [6:00] Holding strongly to an opinion, purpose, or course of action, stubbornly or annoyingly persistent. [8:00] Risk Game: Self Portrait of an Entrepreneur by Francis Greenburger (Founders #243) [10:00] At his peak, he owned more than 200 companies in 50 countries. [23:00] War makes the demand for Ludwig's products and services skyrocket. [25:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. (Founders #290) [28:00] He did not mellow as he grew richer and older. [28:00] Some years later, the captain of a Ludwig ship made the extravagant mistake of mailing in a report of several pages held together by a paper clip. He received a sharp rebuke for his prodigality: "We do not pay to send ironmongery by air mail!" [29:00] Ludwig’s tightfistedness, however, persisted after the Depression, putting him in sharp contrast to such free spenders as Onassis and Niarchos. It also was largely responsible for many of his innovations in the shipbuilding industry. [29:00] Onassis: An Extravagant Life by Frank Brady. (Founders #211) [30:00] Ludwig’s ridding his ships of any feature that did not contribute to profits pleased his own obsessive sense of economy and kept him a step ahead of the competition. When someone asked why he didn't put a grand piano aboard his ships, as Stavros Niarchos did, Ludwig snapped, "You can't carry oil in a grand piano." [31:00] Stay in the game long enough to get lucky. [32:00] The world is a very malleable place. If you know what you want, and you go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think. The Pmarca Blog Archive Ebook by Marc Andreessen (Founders #50) [37:00] The yacht was as much a business craft as any of his tankers and probably earned him more money than any of them. [40:00] Like the Rockefeller organization, Ludwig had mastered the practice of keeping his money by transferring it from one pocket, one company to another, while appearing to spend it. [42:00] He had learned something by now. Opportunities exist on the frontiers where most men dare not venture, and it is often the case that the farther the frontier, the greater the opportunity. [43:00] The way to escape competition is to either do something no one else is doing or do it where no one else is doing it. [43:00] Much of Ludwig's success was due to his willingness to venture where more timid entrepreneurs dared not go. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#291 David Packard (Founder of HP)
Feb 20, 202347 minWhat I learned from reading The HP Way: How Bill Hewlett and I Built Our Company by David Packard. ---- Get access to the World’s Most Valuable Notebook for Founders by signing up for Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- Do our products offer something unique? Customer satisfaction second to none is the only acceptable goal. What I learned from rereading Jeff Bezos' Shareholder Letters for the 3rd time (Founders #282) In Silicon Valley, the ultimate career standard was set by David Packard: start a company in a garage, grow it into the leading innovator in its field, then take it public, then take it into the Fortune 500 (or better yet, the Fortune 50), then become the spokesman for the industry, then go to Washington, and then become an historic global figure. Only Packard had accomplished all of this; he had set the bar, and the Valley had honored his achievement by making him the unofficial "mayor" of Silicon Valley. —The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company by Michael Malone Steve Jobs: The Exclusive Biography by Walter Isaacson. (Founders #214) Gates read the encyclopedia from beginning to end when he was only seven or eight years old. — Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. (Founders #290) My father wouldn't let me quit. Given equally good players and good teamwork, the team with the strongest will to win will prevail. Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278) That was a very important lesson for me —that personal communication was often necessary to back up written instructions. Insisting On The Impossible: The Life Of Edwin Land by Victor McElheny More businesses die from indigestion than starvation. I found, after much trial and error, that applying steady, gentle pressure from the worked best. Bill and I knew we didn't want to be a “me too” company merely copying products already on the market. Netbooks accounted for 20% of the laptop market. But Apple never seriously considered making one. “Netbooks aren’t better than anything,” Steve Jobs said at the time. “They’re just cheap laptops.” Jony proposed that the tablets in his lab could be Apple’s answer to the netbook. —— Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178) Gains in quality come from meticulous attention to detail, and every step in the manufacturing process must be done as carefully as possible, not as quickly as possible. Exponential growth is based on the principle that the state of change is proportional to the level of effort expended. ---- Join my free email newsletter to get my top 10 highlights from every book ---- Get access to the World’s Most Valuable Notebook for Founders by signing up for Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#290 Bill Gates
Feb 13, 202347 minWhat I learned from rereading Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 292 The Business of Gaming with Mitch Lasky and 293 David Senra Passion and Pain ! ---- Gates read the encyclopedia from beginning to end when he was only seven or eight years old. Gates had an obsessive personality and a compulsive need to be the best. Everything Bill did, he did to the max. What he did always went well, well beyond everyone else. You want to maneuver yourself into doing something in which you have an intense interest. — Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. Gates devoured everything he could get his hands on concerning computers and how to communicate with them, often teaching himself as he went. A young man with no money and tons of enthusiasm. — The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289) He consumed biographies to understand how the great figures of history thought. The idea that some people were super successful was interesting. What did they know? What did they do? What drove those kinds of successes? Idea Man: A Memoir by the Cofounder of Microsoft by Paul Allen. (Founders #44) “I’m going to make my first million by the time I'm 25.” It was not said as a boast, or even a prediction. He talked about the future as if his success was predestined. Gates and Allen were convinced the computer industry was about to reach critical mass, and when it exploded it would usher in a technological revolution of astounding magnitude. They were on the threshold of one of those moments when history held its breath... and jumped, as it had done with the development of the car and the airplane. They could either lead the revolution or be swept along by it. Bill had a monomaniacal quality. He would focus on something and really stick with it. He had a determination to master whatever it was he was doing. Bill was deciding where he was going to put his energy and to hell with what anyone else thought. Don’t do anything that someone else can do. — Edwin Land You've got to remember that in those days, the idea that you could own a computer, your own computer, was about as wild as the idea today of owning your own nuclear submarine. It was beyond comprehension. There would be no unnecessary overhead or extravagant spending habits with Microsoft. “Pertec kept telling me I was being unreasonable and they could deal with this guy [Gates]. It was like Roosevelt telling Churchill that he could deal with Stalin. Four years in and Microsoft had only 11 employees. Gates sustained Microsoft through tireless salesmanship. For several years he alone made the cold calls and haggled, cajoled, browbeat, and harangued the hardware makers of the emerging personal computer industry, convincing them to buy Microsoft's services and products. He was the best kind of salesman there is: he knew the product, and he believed in it. Moreover, he approached every client with the zealotry of a true believer. When we got up to 30 employees, it was still just me, a secretary, and 28 programmers. I wrote all the checks, answered the mail, took the phone calls. This might be Bill’s most important decision ever: IBM had talked to Gates about a fixed price for an unlimited number of copies of the software Microsoft licensed to IBM. The longer Gates thought about this proposal the more he became convinced it was bad business. Gates had decided to insist on a royalty arrangement with IBM. You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. — Driven From Within by Michael Jordan and Mark Vancil. (Founders #213) Overdrive: Bill Gates and the Race to Control Cyberspace by James Wallace. (Founders #174) You can drive great people by making the speed of decision making really slow. Why would great people stay in an organization where they can't get things done? They look around after a while, and they're, like, "Look, I love the mission, but I can't get my job done because our speed of decision making is too slow." —Invent and Wander: The Collected Writings of Jeff Bezos (Founders #155) Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror--As Told By His Original Biographers by Arrian, Plutarch, and Quintus Curtius Rufus. (Founders #232) Gates was intolerant of distractions. ---- Join my free email newsletter to get my top 10 highlights from every book ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#289 Brunello Cucinelli
Feb 7, 202353 minWhat I learned from reading The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. ---- This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 293 David Senra Passion and Pain ! [4:00] I am reminded of Machiavelli: during his exile, he too spent his afternoons playing board games and drinking wine, while at night, in the austere silence of his studio, he engaged in solitary, literary conversations with the ancient scholars. [6:00] The true meaning of my life seems to be a spontaneous drive and energy. [7:00] I am driven by an immense desire: that my life, when it reaches its end, will not have been useless. [7:00] Brunello Cucinelli by Om Malik [8:00] God assigns to all of us a mission to fulfill. Our task is first to discover the nature of our summons, then to follow it. [11:00] We schedule time to think. Most people schedule themselves like a dentist. It's so easy to get so busy that you no longer have time to think- and you pay a huge price for that. —— All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. (Founders #286) [14:00] Try to be your son's teacher until he's ten years old; his father, until he's twenty; and his friend, for the rest of his life. [14:00] The problem is not getting rich, it's staying sane. —Charlie Munger [18:00] What an astonishing thing a book is. It's a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and you're inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic. —Carl Sagan [23:00] Postponing the reward increases the appreciation, a fact that has been forgotten in the current culture of impatience. [29:00] I could see the humiliation in my father's eyes. His teary eyes were the source of inspiration for my life. [33:00] I have always been firmly convinced that in order to successfully stand out you need to focus on one single project representing the dream of your life. [36:00] A young man with no money and tons of enthusiasm. [41:00] Ralph Lauren: The Man Behind the Mystique by Jeffrey Trachtenberg. (Founders #288) [43:00] One thing I never did—which I’m really proud of—was to push any of my kids too hard. I knew I was a fairly overactive fellow, and I didn’t expect them to try to be just like me. — Sam Walton: Made In America by Sam Walton. (Founders #234) [48:00] Invention: A Life by James Dyson. (Founders #205) [49:00] The greatest minds can convey deep and complex thoughts with words that are understandable to everyone. [50:00] Enthusiastically build an extraordinary reality day after day. ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#288 Ralph Lauren
Jan 31, 20231h 1mWhat I learned from reading Ralph Lauren: The Man Behind the Mystique by Jeffrey Trachtenberg. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 311 John Fio — Creating Magic for Consumers, episode 307 Jeremiah Lowin: Explaining the New AI Paradigm, and episode 293 The Business of Gaming. ---- [2:01] When I lumped him together with a handful of other designers during casual conversation, he snapped: “Don't put me with those designers. My business is not compared to anybody else's." [3:00] In practice Ralph Lauren is a tough, intensely ambitious businessman. [3:00] Ralph has always possessed immense self-confidence; it is central to his character, an asset as valuable as his sense of color, fabric, style. [4:00] Coco Chanel: The Legend and the Life by Justine Picardie. (Founders #199) [7:00] Few outsiders understood fully how lucrative the licensing business had become. Ralph would have been a successful designer in his own right. However, he would never have qualified as one of the world's richest men without licensees willing to pay him 5 to 7 percent of sales. [7:00] His privately held fashion empire was on the brink of bankruptcy. Geffen surmised that the company should be transformed from a manufacturing firm to a design, marketing, and licensing company. "You guys stink at manufacturing," he said. "You need to get out of that business." Instead, Geffen continued, the company needed to focus on what it really knew: how to design and market the Calvin Klein brand name. — The Operator: David Geffen Builds, Buys, and Sells The New Hollywood by Tom King [14:00] When my customers come to me, they like to cross the threshold of some magic place; they feel a satisfaction that is perhaps a trace vulgar but that delights them: they are privileged characters who are incorporated into our legend. For them this is a far greater pleasure than ordering another suit.” —Coco Chanel, 1935 [16:00] What he lacked in experience he compensated it for an energy and enthusiasm. [17:00] Differentiation is survival. — Jeff Bezos Jeff Bezos' Shareholder Letters (Founders #282) [19:00] Mediocrity is always invisible until passion shows up and exposes it. [22:00] From the beginning I've been aware of the need to sell everybody. — Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe. (Founders #188) [26:00] Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business. Difference, and retention of total control. — Against The Odds: An Autobiography by James Dyson (Founders #200) [28:00] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102) [32:00] Intransigence is my only weapon. — Charles de Gaulle by Julian Jackson. (Founders #224) [41:00] It's torture being a partner to somebody you don't want to be a partner with. [45:00] On a Thursday night he wins an award for best men’s wear designer. The next day he could not meet his payroll. [49:00] When bills come due, only cash is legal tender. Don't leave home without it. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) [54:00] You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient. — Sam Walton: Made In America by Sam Walton. [55:00] The thing that set Ralph apart was his single-mindedness of purpose. Everybody else moved from place to place, from trend to trend. He wasn't trendy. He stayed with it. It's the single most important thing about him. To this day there are people walking around saying Ralph Lauren isn't that special, I could have done it. It's the weirdest thing. They couldn't be more wrong. Ralph is the most special guy in the apparel business. [55:00] Graham Duncan on the Tim Ferriss Show ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#287 The Founder of Rolls-Royce
Jan 23, 202332 minWhat I learned from rereading Rolls-Royce: The Magic of a Name: The First Forty Years of Britain s Most Prestigious Company by Peter Pugh. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming ---- [2:31] Henry Royce had known poverty and hardship all his life. The only university he had graduated from was the one of hard knocks. [3:00] Rolls on Royce: I was fortunate enough to make the acquaintance of Mr. Royce and in him I found the man I had been looking for for years. [5:00] A great product has to be better than it has to be. Relentlessness wins because, in the aggregate, unseen details become visible. All those unseen details combine to produce something that's just stunning, like a thousand barely audible voices all singing in tune. — Hackers and Painters by Paul Graham (Founders #277) [6:00] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) [9:00] This ability to observe, think about and then improve on existing machines (products) was to be a consistent theme throughout Royce’s life. [10:00] Many times our position was so precarious that it seemed hopeless to continue. [12:00] Against The Odds: An Autobiography by James Dyson (Founders #287) [12:00] Some have tried to give the impression that it was almost by chance that Royce became involved in designing a motor car. Royce was not a man to rely on chance. He saw that the motor car had a great future and that it would be an ideal product for his business. [12:00] This part is excellent: There was nothing revolutionary about Royce’s car. He had taken the best of current automobile design and improved on every aspect of it. I do not think that Royce did anything of a revolutionary nature in his work on motor cars. He did, however, do much important development and a considerable amount of redesigning of existing devices so that his motor cars were far and away better than anyone else’s motor cars. He paid great attention to the smallest detail and the result of his personal consideration to every little thing resulted in the whole assembly being of a very high standard of perfection. It is rather to Royce’s thoroughness and attention to even the smallest detail than to any revolutionary invention that his products have the superlative qualities that we all know so well. [13:00] Henry Royce ruled the lives of the people around him, claimed their body and soul, even when they were asleep. [14:00] They didn't understand how important this was to me. —Coco Chanel: The Legend and the Life by Justine Picardie. (Founders #199) [16:00] He's made-and remade-Apple in his own image. Apple is Steve Jobs with ten thousand lives. — Inside Steve’s Brain by Leander Kahney. (Founders #204) [21:00] Thomas Edison on how overregulation crippled the British car industry: The motor car ought to have been British. You first invented it in the 1830s. You have roads only second to those of France. You have hundreds of thousands of skilled mechanics in your midst, but you have lost your trade by stupid legislation and prejudice. [27:00] This is a first: A company so focused on quality that they risked going to prison. Claude Johnson took the bold stand that he would tear up every drawing and go to prison rather than agree to risk inferior skills of other companies. Johnson said that the plan of using other manufacturers was futile and would yield nothing but mountains of scrap. [28:00] Royce admitted it: I prefer to be absolute boss over my own department (even if it was extremely small) rather than to be associated with a much larger technical department over which I had only joint control. [31:00] They worked in monastic seclusion in an office situated in the middle of the village about a quarter of a mile from Royce’s house. To ensure a minimum of distraction the office was for a number of years forbidden the luxury of a telephone. This was the team responsible for the design of every car and all their components from 1919 until Royce died in 1933. In matters concerning the actual model which eventually went into production, Royce’s decision was final. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#286 Warren Buffett and Charlie Munger
Jan 16, 20231h 11mWhat I learned from reading All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming Follow the podcast Gamecraft to learn more about the history of the video game industry. ---- [2:01] Buffett and Munger have a remarkable ability to eliminate folly, simplify things, boil down issues to their essence, get right to the point, and focus on simple and timeless truths. [3:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson. (Founders #191) [4:00] Warren Buffet or Charlie Munger are the very wise grandfather figure that I never had. [5:00] To try to live your life totally free of mistakes is a life of inaction. —Warren Buffett [5:00] The sign above the players' entrance to the field at Notre Dame reads ´Play Like a Champion Today.' I sometimes joke that the sign at Nebraska reads 'Remember Your Helmet.' Charlie and I are 'Remember Your Helmet' kind of guys.' We like to keep it simple. (You must structure your life and business to be able to survive the inevitable bad decisions you’re going to make.) [5:00] Wisdom is prevention. —Charlie Munger [6:00] We make actual decisions very rapidly, but that's because we've spent so much time preparing ourselves by quietly sitting and reading and thinking. —Charlie Munger [7:00] If you get into the mental habit of relating what you're reading to the basic underlying ideas being demonstrated, you gradually accumulate some wisdom. —Charlie Munger [7:00] At Berkshire, we don't have any meetings or committees, and I can think of no better way to become more intelligent than sit down and read. I hate meetings, frankly. I have created something that I enjoy: I happen to enjoy reading a lot, and I happen to enjoy thinking about things. —Warren Buffett [7:00] We both hate to have too many forward commitments in our schedules. We both insist on a lot of time being available to just sit and think. —Charlie Munger [8:00] I need eight hours of sleep. I think better. I have more energy. My mood is better. And think about it: As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. — Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. (Founders #155) [9:00] I think people that multitask pay a huge price. When you multitask so much, you don't have time to think about anything deeply. You're giving the world an advantage you shouldn't do. Practically everybody is drifting into that mistake. I did not succeed in life by intelligence. I succeeded because I have a long attention span. —Charlie Munger [9:00] Jony Ive on Steve Jobs: Steve was the most remarkably focused person I’ve ever met. (Video) [11:00] It is just that simple. We've had enough good sense when something was working well, keep doing it. The fundamental algorithm of life: repeat what works. —Charlie Munger [13:00] ALL THE BUFFETT AND MUNGER EPISODES: Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett. (Founders #88) The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100) The Tao of Warren Buffett by Mary Buffett & David Clark. (Founders #101) Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) Tao of Charlie Munger by David Clark (Founders #78) Charlie Munger: The Complete Investor by Tren Griffin. (Founders #79) Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90) Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221) [14:00] Buffett: It's an inversion process. Start out with failure, and then engineer its removal. [15:00] Munger: I figure out what I don't like instead of figuring out what I like in order to get what I like. [15:00] Repetition is the mother of learning. [17:00] Munger: You can see the results of not learning from others' mistakes by simply looking about you. How little originality there is in the common disasters of mankind. (Business failures through repetition of obvious mistakes made by predecessors and so on.) [18:00] Munger: History allows you to keep things in perspective. [18:00] Everything that needs to be said has already been said. But since no one was listening, everything must be said again. [19:00] Berkshire was a small business at one time. It just takes time. It is the nature of compound interest. You cannot build it in one day or one week. [20:00] Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” [22:00] Buffett: In almost 60 years of investing we found it practically useless to give advice to anyone. [23:00] Munger: One of my favorite stories is about the little boy in Texas. The teacher asked the class, If there are nine sheep in the pen and one jumps out, how many are left? And everybody got the answer right except this little boy, who said, None of them are left. And the teacher said, You don't understand arithmetic. And he said No, teacher. You don't understand sheep. [25:00] Quite often Henry simply talked about his philosophy of running a corporation and the various financial strategies that he came up with as he sat in his corner office each day, often working at his Apple computer. He was a brilliant business strategist, just as he was a brilliant chess strategist and he came up with many creative ideas, ideas that were sometimes contrary to the currently accepted methods of managing a large corporation that prevailed in those days. “He always tries to work out the best moves," Shannon said, "and maybe he doesn't like to talk too much, because when you are playing a game you don't tell anyone else what your strategy is." — Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110) [28:00] Buffett: The difference between successful people and very successful people is that very successful people say no to almost everything. [29:00] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96) [31:00] Buffett: Life tends to snap you at your weakest link. [35:00] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price (Founders #107) [38:00] Paul Graham’s essays (Founders #275-277) [39:00] I'm very suspect of the person who is very good at one business, who starts thinking they should tell the world how to behave on everything. —Warren Buffett [42:00] The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) [44:00] This life isn't a greenroom for something else. He went for it. —Bourdain: The Definitive Oral Biography by Laurie Woolever. [44:00] Buffett: We're here on the earth only one time so you ought to be doing something that you enjoy as you go along and you can be enthusiastic about. [48:00] Personal History by Katherine Graham. (Founders #152) [49:00] The problem is not getting rich, it is staying sane. —Charlie Munger [54:00] Learning is not memorizing information. Learning is changing your behavior. Most people can’t learn from the experiences of other people: Charlie and I don't expect to win you over to our way of thinking—we've observed enough human behavior to know the futility of that, but we do want you to be aware of our personal calculus. [57:00] We are individual opportunity driven. Our acquisition technique at Berkshire is simplicity itself: We answer the phone. [1:00:00] A brand is a promise. —Warren Buffett [1:01:00] Obsess over customers. Buffett said this about Amazon in 2012: Amazon could affect a lot of businesses who don't think they will be affected. For Amazon, it is very hard to find unhappy customers. A business that has millions and millions of happy customers can introduce them to new items, it will be a powerhouse and could affect a lot of businesses. [1:03:00] Munger: We should make a list of everything that irritates a customer, and then we should eliminate those defects one by one. [1:04:00] Most companies, when they get rich, get sloppy. [1:05:00] Munger: One of the models in my head is the 'Northern Pike Model. You have a lake full of trout. But if you throw in a few northern pike, pretty soon there aren't many trout left but a lot of northern pike. Wal-Mart in its early days was the northern pike. It figured out how the customer could be better served and just galloped through the world like Genghis Kahn. [1:09:00] Practice! Michael Jordan: The Life by Roland Lazenby. (Founders #212) [1:10:00] Market forecasters will fill your ear, but they will never fill your wallet. [1:11:00] We don't have any new tricks. We just know the old tricks better. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#285 Jay Gould (How Jay Gould Built Wall Street's Biggest Fortune)
Jan 10, 20231hWhat I learned from reading American Rascal: How Jay Gould Built Wall Street's Biggest Fortune by Greg Steinmetz. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- [0:01] A series of spectacular financial triumphs had made Gould fabulously rich. At age thirty-six, he was the most notorious businessman in the country. [1:00] Vanderbilt told a newspaper that Gould was "the smartest man in America." Rockefeller, when asked who he thought had the best head for business, answered "Jay Gould" without pausing to think. They recognized Gould as a master of his craft. No one disputed that he was an extraordinary problem solver, an unparalleled negotiator, an expert communicator, a lightning-fast thinker, and a masterful tactician with a staggering memory. [2:00] Railroads changed America in the nineteenth century much as automobiles changed the country in the twentieth century and the internet has changed the twenty first century. [5:00] American Rascal shows the complex and quirky character of the nineteenth century's greatest robber baron. He was at once praised for his brilliance by Rockefeller and Vanderbilt and condemned for forever destroying American business values by Mark Twain. He lived a colorful life, trading jokes with Thomas Edison, figuring in Thomas Nast's best sketches, paying Boss Tweed's bail, and commuting to work in a 200-foot yacht. [6:00] I consider this part two in a two part series on Jay Gould. Make sure you listen to part 1: Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258) [9:00] He read whatever he could get his hands on. Jay was often nowhere to be found. He was off hiding somewhere with his books. [10:00] He would wake up at three to study by firelight. [10:00] My Life and Work by Henry Ford. (Founders #266) [12:35] “As you know. I’m not in the habit of backing out of what I undertake, and I shall write night and day until it is completed.” [13:00] Relentless and self-confident: Gould toyed with the idea of college. He visited Rutgers, Yale, Harvard, and Brown. He concluded college was an expensive indulgence. Why bother with college when he could teach himself from books? [13:00] I am determined to use all my best energies to accomplish this life's highest possibilities. [22:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson. (Founders #191) [22:00] All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin [26:00] Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday. (Founders #31) [30:00] The good ones know more. — Ogilvy on Advertising by David Ogilvy (Founders #82) [37:00] The story of how Gould seized Erie shows his brilliance as a financial strategist, his deep understanding of law, a surprising grasp of human nature, and a mastery of political reality. [41:00] Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins (Founders #55) [42:00] There isn't any secret. I avoid bad luck by being patient. Whenever I'm obliged to get into a fight, I always wait and let the other fellow get tired first. [44:00] James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96) [52:00] Edison and Gould shared some traits. Both were born into poverty. Both thought about little beside their obsessions —inventions for Edison, money for Gould. Both worked all the time. Both had spent their childhoods reading anything that came their way. [53:00] Edison: A Biography by Matthew Josephson. (Founders #267) ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#284 Andrew Carnegie and Henry Clay Frick
Jan 2, 20231h 7mWhat I learned from rereading Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America by Les Standiford. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and check out these great episodes: #137 Bill Gurley: All Things Business and Investing#88 Sam Hinkie: Data, Decisions, and Basketball#204 Sam Hinkie: Find Your People — [0:01] Frick had been the man Carnegie trusted above all others to manage the affairs of Carnegie Steel. [2:00] Carnegie had delegated the job of holding the line on wages and other demands to Frick—a Patton to Carnegie's FDR. [3:00] The Autobiography of Andrew Carnegie by Andrew Carnegie. (Founders #283) [5:00] Here's a starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision making. —Jeff Bezos’s Shareholder Letters (Founders #282) [7:00] In less than half a century the United States had been transformed―from a largely agrarian and underdeveloped federation of competing interests, to a relatively cohesive economic juggernaut. The age of the Founding Fathers was over. The Age of the Titans had begun. [12:00] By 1863 Carnegie was earning more than $45,000 a year from this and all his other investments, compared with a mere $2,400 from his railroad salary. Yet he understood that it was the contacts he made and the information he derived from his association with the railroad that made everything else possible. [13:00] More control. Less costs. More profit. [15:00] Technology is just a better way to do something: As a result of the process for transforming iron to steel that bore his name (Bessemer), a quantity of steel that might formerly have taken as long as two weeks to produce could now be made in fifteen minutes. [17:00] Carnegie starts his company during a financial panic. The best time to expand is when no one else dares to take the risk. [20:00] Already the best but still wants to do better: Even his key employees were not spared Carnegie's heavy-handed management style. To almost every positive report Carnegie's response was "Good, but let us do better." [21:00] Cut the prices, scoop the market, watch the costs, and the profits will take care of themselves. [21:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140) [22:00] He could make steel more efficiently than any of them. [24:00] Henry Clay Frick: The Life of the Perfect Capitalist by Quentin Skrabec Jr. (Founders #75) [24:00] Like Rockefeller, Henry Clay Frick used a lot of borrowed money to get his start in the coke business. There was a line in one of Rockefeller’s biographies where it said “he was the greatest borrower I’ve ever seen.” [26:00] Frick knew his business down to the ground. [26:00] LIke Carnegie, Frick expands his business during an economic panic. Frick, who would later recall this as one of the most grueling times in his life, proved as undaunted in the face of adversity as Carnegie had been. [34:00] Carneige was accustomed to obedience from his subordinates, but if he expected unquestioned subservience from Henry Frick, he had gravely miscalculated. [36:00] Frick was no puppet, but rather a man willing to take considerable risks in defense of his principles. [37:00] Frick had ambition, a singleness of purpose, and a lack of self—doubt that even Carneige envied. [38:00] Carnegie would repeat the mantra time and again: profits and prices were cyclical, subject to any number of transient forces of the marketplace. Costs, however, could be strictly controlled, and in Carnegie’s view, any savings achieved in the costs of goods were permanent. [39:00] On this issue the two men were of one mind. Frick had made his way in coke by the same reckoning that Carnegie had in rail and steel: if you knew your costs down to the penny, you were always on firm ground. [39:00] Frick had always understood how essential new technologies were in driving costs down. Cost control became nearly an obsession. [47:00] [Frick was shot] Only after he was finished with his day’s work did Frick permit himself to be carried from the office to an ambulance. [49:00] You must not allow anything to discourage you in the least. Even if things do not go well for some time to come, or even if they should get much worse. Just keep at it, doing the best you can. Do not allow the fact that you are not getting along as well as you would like to lead you to put yourself in a compromising position. [1:03:00] Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. (Founders #83) [1:04:00] J.P. Morgan understood the folly of a long-term battle with the Carnegie Company, a firm that controlled its own sources of raw materials, transport, and manufacture, and that was far more deeply capitalized than his or any other of the upstarts. They might stay in the game for a while, and they might put a dent in Carnegie's armor, but in the end, Carnegie would run them into the ground, every one. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#283 Andrew Carnegie
Dec 26, 202252 minWhat I learned from rereading The Autobiography of Andrew Carnegie by Andrew Carnegie. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ---- (1:01) 3 part series on Andrew Carnegie and Henry Clay Frick: Meet You In Hell: Andrew Carnegie Henry Clay Frick, and the Bitter Partnership That Transformed America by Les Standiford. (Founders #73) The Autobiography of Andrew Carnegie by Andrew Carnegie (Founders #74) Henry Clay Frick: The Life of the Perfect Capitalist by Quentin Skrabec Jr. (Founders #75) (2:00) What these guys all had in common is they were hell bent on knowing their business down to the last cent. They were obsessed with having the lowest cost structure in their industry. (2:00) Highlights from Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America: —Cut the prices, scoop the market, watch the costs, and the profits will take care of themselves. —Frick knows his business down to the ground. —Frick’s rise from humble beginnings was obviously intriguing to him. It signaled to Carnegie that Frick was another of the fellow “fittest,” and those were the individuals with whom Carnegie sought to align himself. —Carnegie would repeat the mantra time and again: profits and prices were cyclical, subject to any number of transient forces of the marketplace. Costs, however, could be strictly controlled, and in Carnegie’s view, any savings achieved in the costs of goods were permanent. —On this issue the two men were of one mind. Frick had made his way in coke by the same reckoning that Carnegie had in rail and steel: if you knew your costs down to the penny, you were always on firm ground. (6:00) Benjamin Franklin: An American Life by Walter Isaacson. (Founders #115) (7:00) A sunny disposition is worth more than a fortune. Young people should know that it can be cultivated; that the mind like the body can be moved from the shade into sunshine. (7:00) The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100) (8:00) The most important judge of your life story is yourself. (9:00) You can always understand the son by the story of his father. The story of the father is embedded in the son. —Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) (10:00) Invest in technology, the savings compound, it gives you an advantage over slower moving competitors, and can be the difference between a profit and a loss. (17:00) He is working from sunrise to sunset for $1.20 a week and he is ecstatic about being able to help his family avoid poverty. (18:00) Andrew Carnegie had manic levels of optimism. (20:00) Do not delay. Do it now. It is a great mistake not to seize the opportunity. Having got myself in, I proposed to stay there if I could. (21:00) I felt that my foot was upon the ladder and that I was about to climb. (21:00) Lesson from Andrew Carnegie’s early life: Focus on whatever job is in front of you at this very moment and do the best you can. You can never know what opportunities that will unlock in the future. (24:00) On the miracle of reading and having free access to a 400 volume personal library: In this way the windows were opened in the walls of my dungeon through which the light of knowledge streamed in. Every day's toil and even the long hours of night service were lightened by the book which I carried about with me and read in the intervals that could be snatched from duty. And the future was made bright by the thought that when Saturday came a new volume could be obtained. (26:00) To Colonel James Anderson, Founder of Free Libraries in Western Pennsylvania: He opened his Library to working boys and upon Saturday afternoons acted as librarian, thus dedicating not only his books but himself to the noble work. This monument is erected in grateful remembrance by Andrew Carnegie, one of the "working boys" to whom were thus opened the precious treasures of knowledge and imagination through which youth may ascend. (28:00) Running Down A Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley (36:00) Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258) (43:00) This policy is a true secret of success: Uphill work it will be. (46:00) Put all your eggs in one basket and watch that basket. (46:00) The most expensive way to pay for anything is with time. (48:00) The men who have succeeded are men who have chosen one line and stuck to it. It is surprising how few men appreciate the enormous dividends derivable from investment in their own business. (48:00) My advice to young men would be not only to concentrate their whole time and attention on the one business in life in which they engage, but to put every dollar of their capital into it. (51:00) The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. (Founders #139) (52:00) Last Train to Paradise: Henry Flagler and the Spectacular Rise and Fall of the Railroad that Crossed an Ocean by Les Standiford. (Founders #247) ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#282 Jeff Bezos Shareholder Letters
Dec 19, 20221h 10mWhat I learned from rereading Jeff Bezos' Shareholder Letters (for the 3rd time!) Read Jeff's letters in book form: Invent and Wander: The Collected Writings of Jeff Bezos or for free online: Amazon Investor Relations ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best [2:30] Amazon hopes to create an enduring franchise [3:00] Because of our emphasis on the long term, we may make decisions and weigh trade-offs differently than some companies. [4:00] We will continue to focus relentlessly on our customers. [4:00] We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture. [4:00] We set out to offer customers something they simply could not get any other way. [5:00] Word of mouth remains the most powerful customer acquisition tool that we have. [5:00] We are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren't meant to be easy. [6:00] "To read Bezos’ shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written." — From CB Insights [7:00] Common themes repeated in Jeff’s letters: More innovation is ahead of us. It is still early. The opportunity —if we execute well — is enormous. We will move quickly. We will endure. Amazon will be a durable, long-lasting company. We will focus on cash flow. Once in a lifetime opportunities will be risky. Jeff gave himself a 30% chance of success— at best. Customer obsession is our North Star. It is what we will bet the company on. We will be BOLD. We will have a frugal, lean culture that Sam Walton would approve of. This will be hard. All valuable things are. We will have to learn along the way. [8:00] Sam Walton: Made In America by Sam Walton. (Founders #234) [11:00] I would love to ask Jeff the question, “If you could only have one word to describe you on your tombstone, what would it be?” My guess is he would pick “relentless.” [16:00] We believe we have reached a "tipping point," where this platform allows us to launch new ecommerce businesses faster, with a higher quality of customer experience, a lower incremental cost, a higher chance of success, and a faster path to scale and profitability than any other company. (A company that builds companies) [17:00] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102) [19:00] We will continue to invest heavily in introductions to new customers. Though it's sometimes hard to imagine with all that has happened in the last five years, this remains Day 1 for ecommerce, and these are the early days of category formation where many customers are forming relationships for the first time. We must work hard to grow the number of customers who shop with us. (He was right about this — what is the lifetime value of an Amazon customer over 17 years?) [21:00] To us, operational excellence implies two things: delivering continuous improvement in customer experience and driving productivity, margin, efficiency, and asset velocity across all our businesses. Often, the best way to drive one of these is to deliver the other. For instance, more efficient distribution yields faster delivery times, which in turn lowers contacts per order and customer service costs. These, in turn, improve customer experience and build brand, which in turn decreases customer acquisition and retention costs. [22:00] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Founders #281) [24:00] Jeff Bezos on The Electricity Metaphor for the Web's Future[27:00] Repeat this loop: Focus on cost improvement makes it possible for us to afford to lower prices, which drives growth. Growth spreads fixed costs across more sales, reducing cost per unit, which makes possible more price reductions. Customers like this, and it's good for shareholders. Please expect us to repeat this loop. [29:00] The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179) [35:00] My Life and Work by Henry Ford. (Founders #266) [40:00] Jeff Bezos is unapologetically extreme. He is already the best and still wants to be better. [41:00] This part is incredible— on the need for good judgement and why data may lead you to make the wrong decision: Our quantitative understanding of elasticity is short-term. We can estimate what a price reduction will do this week and this quarter. But we cannot numerically estimate the effect that consistently lowering prices will have on our business over five years or ten years or more. Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon. [43:00] Don’t build an undifferentiated commodity business. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278) [44:00] Differentiation is survival. [49:00] Missionaries build better products. [50:00] Long-term thinking levers our existing abilities and lets us do new things we couldn't otherwise contemplate. It supports the failure and iteration required for invention, and it frees us to pioneer in unexplored spaces. Seek instant gratification-or the elusive promise of it-and chances are you'll find a crowd there ahead of you. Long-term orientation interacts well with customer obsession. If we can identify a customer need and if we can further develop conviction that that need is meaningful and durable, our approach permits us to work patiently for multiple years to deliver a solution. [52:00] Problems are just opportunities in work clothes. [53:00] Similar idea said two different ways: Jeff Bezos: The financial results for 2009 reflect the cumulative efforts of 15 years of customer experience improvements. Peter Thiel: If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now? [55:00] The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams. [57:00] A dreamy business offering has at least four characteristics. —Customers love it —It can grow to very large size —It has strong returns on capital —It's durable in time-with the potential to endure for decades. When you find one of these get married. [1:03:00] Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. — Inside Steve’s Brain by Leander Kahney. (Founders #204) [1:03:00] I believe high standards are teachable. High standards are contagious. —Jeff Bezos [1:04:00] Leaders have relentlessly high standards. Many people may think these standards are unreasonably high. [1:07:00] The key point here is that you can improve results through the simple act of teaching scope-that a great memo probably should take a week or more. [1:10:00] Differentiation is Survival and the Universe Wants You to be Typical In what ways does the world pull at you in an attempt to make you normal? How much work does it take to maintain your distinctiveness? To keep alive the thing or things that make you special? We all know that distinctiveness – originality – is valuable. What I’m asking you to do is to embrace how much energy it takes to maintain that distinctiveness. The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
#281 Working with Steve Jobs
Dec 12, 202241 minWhat I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best [2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence. [2:01] I'm not remotely interested in being just good. [3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again. [4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it. [4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing. [6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university. [8:00] A story about Steve’s clarity of thought. [9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great. [11:00] The decisiveness of Steve Jobs. [16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going. [17:00] Put yourself in your customer’s shoes. Hack away the unessential. [17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start. [18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time. [19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall [22:00] Don’t rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.” [24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.) [26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265) [29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring. [29:00] Design is how it works. —Steve Jobs [31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277) [34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178) [37:00] Our clarity of purpose kept us on track. [38:00] Concentrating keenly on what to do helped us block out what not to do. [40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology: “The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.” [42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
The Founder of Kinkos — Paul Orfalea
Dec 9, 20221h 15mWhat I learned from reading Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow Invest Like The Best in your favorite podcast player here Two episodes I recommend: Paul Orfalea - It's About the Money episode 299 David Senra - Passion & Pain episode 292 [5:23] I've never met a more circular, out-of-the-box thinker. It's often exhausting trying to keep up with him. [6:21] I graduated from high school eighth from the bottom of my class of 1,200. Frankly, I still have no idea how those seven kids managed to do worse than I did. [9:29] I also have no mechanical ability to speak of. There isn't a machine at Kinko's I can operate. I could barely run the first copier we leased back in 1970. It didn't matter. All I knew was that was I could sell what came out of it. [11:24] Building an entirely new sort of business from a single Xerox copy machine gave me the life the world seemed determined to deny me when I was younger. [14:04] The A students work for the B students, the C students run the companies, and the D students dedicate the buildings. [24:02] I learned to turn a lot of busywork over to other people. That's an important skill. If you don't develop it, you'll be so busy, busy, busy that you can't get a free hour, not to mention a free week or month, to sit back and think creatively about where you want to be heading and how you are going to get there. [25:07] There's no better way to stay "on" your business than to think creatively and constantly about your marketing: how you are marketing, who you are marketing to, and, always, how you could be doing a better job at it. You'd be amazed what kind of business you can generate by a seemingly simple thing like handing out flyers. [27:18] The phone rang. It was one of our store managers calling to ask me how to handle a bounced check. I held the receiver away from my face and looked at it, flabbergasted. If every store manager needed my help to deal with a bounced check, then we really had problems.[40:55] I never walked in the back door used by coworkers. I walked in the front door so I could see things from the customer's perspective. [49:06] You had to remember he'd been picking up the best ideas from all around the country. [55:14] I believe in getting out of as much work as I possibly can. [55:45] By now, you’d have to be as bad a reader as I am not to figure out that I have a dark side. You rarely hear people talk about their dark sides, especially business leaders, which is a shame because successful businesses aren't usually started by laid-back personalities. I don't hide the fact that I have a problem with anger. [1:04:37] I'll give you an example of a corporate view of money. We used to sell passport photos at Kinko's and we advertised the service in the local Yellow Pages. It would cost us 75 cents to make a passport photo. I calculated that price jumped by $1 to $1.75 when you added in the cost of the Yellow Pages ads. We'd sell those photos for $13 a piece. You think this is a nice business? Shortly after we sold a controlling stake in Kinko's, the new budget people came in and, to make their numbers, they got rid of the Yellow Pages ads. They saw it as an advertising expense and didn't take into account how it affected the rest of our business. I used to go to the office and think, "Are they deliberately trying to be idiots?" These straight-A types drove me nuts. Then, like a self-fulfilling prophecy, we abandoned our passport business. That is corporate dyslexia. There is a lot of corporate dyslexia going on out there. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast
