#145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer

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<p>We've cut down the fourth week of lectures to be even shorter and combined them into one podcast.<br><br>First&nbsp;<a href="https://www.youtube.com/watch?v=3xU050kMbHM">a lecture from Kat Manalac</a>. <a href="https://twitter.com/katmanalac">Kat</a> is a partner at YC. Her lecture focuses on how startups should think about launching and why you should do it repeatedly.<br><br>Then a lecture from <a href="https://www.youtube.com/watch?v=6lY9CYIY4pQ">Gustaf Alströmer</a>. <a href="https://twitter.com/gustaf">Gustaf</a> is also a partner at YC and in his lecture he covers how to measure product market fit and growth channels.<br><br>Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.<br><br>Learn more about YC and apply for funding here: <a href="https://www.ycombinator.com/apply/">https://www.ycombinator.com/apply/</a><br><br>***<br><br><b>Topics</b><br><br>00:00 - Intro<br><br>00:35 - Kat Mañalac - How to Launch (Again and Again)<br><br>1:51 - Ways to launch<br><br>2:14 - Why launch continuously?<br><br>3:15 - Silent launch<br><br>4:25 - Friends &amp; Family<br><br>5:40 - Strangers<br><br>7:03 - Online communities<br><br>12:08 - Request access<br><br>13:29 - Social media<br><br>15:13 - Pre-order<br><br>16:13 - New Product or Feature<br><br>17:42 - Build your own community<br><br>19:20 - Launching isn't one moment in time<br><br>19:48 - Gustaf Alströmer - Growth for Startups<br><br>21:06 - Most startups have nothing<br><br>22:13 - Do things that don't scale<br><br>27:13 - Startups take off because founders make them take off<br><br>28:23 - Measuring product market fit<br><br>31:20 - Retention<br><br>34:33 - Worse ways to measure product market fit<br><br>35:23 - Bad metrics to measure as product market fit<br><br>36:18 - Growth channels and tactics<br><br>38:17 - Conversion rate optimization<br><br>41:26 - Growth channels to explore<br><br>45:33 - Referrals and vitality<br><br>48:05 - Paid growth<br><br>50:09 - Search Engine Optimization<br><br>53:00 - Making decisions using A/B testing<br><br>55:02 - Summary</p>