Are influencers over?

Mar 20, 2026 5 min

About this episode

Promo codes, sponsored hauls, paid partnerships… If it feels like your feed has turned into a nonstop ad break, you’re not imagining it. And plenty of people are over it. According to a study by the Harvard Business Review, 61% of users say they no longer trust influencers’ recommendations. That’s a serious credibility problem. Why are we growing more skeptical of influencers? Can influencers win back our trust? Are virtual influencers the next big thing? In under 3 minutes, we answer your questions! To listen to the latest episodes, click here: How are social media influencers making money through rage baiting? What is the influence of the God complex in the workplace? How can I influence my dreams? A Bababam Originals podcast written and realised by Amber Minogue. Learn more about your ad choices. Visit megaphone.fm/adchoices

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