Bethenny Frankel: The Business Model Nobody Else Will Share

About this episode

<p>Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. </p> <p>In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share. </p> <p>Bethenny shares:</p> <ul> <li> <p>The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with nothing</p> </li> <li> <p>How she built her business with zero exclusivity, equity in nearly every partnership, and why brands agree to terms no one else can get</p> </li> <li> <p>Why she says trust and attention are the only two assets that matter and what that means for anyone trying to build an audience into a business</p> </li> <li> <p>The true cost of building an entire business on yourself and what freedom looks like when you’re more successful in your fifties than you’ve ever been</p> </li> </ul> <p>If you’ve ever been put in a box or told your vision doesn’t fit the playbook, let us know in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next.</p> <p><br></p> <p>We want to hear from you! Take our audience survey and help us shape what comes next for Aspire: <a href="https://form.typeform.com/to/eNPvwUY4">https://form.typeform.com/to/eNPvwUY4</a></p>