Dough - Series 2: Watches

About this episode

<p>What is keeping the traditional watch industry ticking over?</p><p>The entrepreneur, Sam White, hosts Dough - the BBC Radio 4 series which looks at the business behind profitable everyday products and where the smart money might take them next.</p><p>In each episode, Sam, and the futurist, Tom Cheesewright, are joined by product manufacturers and industry experts whose inside knowledge gives a new appreciation for the everyday things that we often take for granted.</p><p>Together they look back on a product’s earliest (sometimes ridiculous!) iterations, discuss how a product has evolved and the trends which have driven its profitability.</p><p>In this episode on traditional watches, they hear from expert guests including:</p><p>-Mike France - a co-founder of the British watchmaking company, Christoper Ward -Fflur Roberts - Head of Luxury Goods at the data analytics company, Euromonitor International -Laura McCreddie-Doak - a freelance watch journalist who has written for publications including Wired, GQ &amp; The Times</p><p>They trade opinions on traditional watches 'game-changing' innovations and their most pointless, or least effective, ones too, before Tom draws on his expertise as a futurist to imagine what the wristwatch might be like in the decades to come.</p><p>Dough is produced by Jon Douglas and is a BBC Audio North production for BBC Radio 4 and BBC Sounds.</p><p>Sliced Bread returns for a new batch of investigations in the spring when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.</p><p>In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds</p>