MrBeast: The business of going viral

Jun 22, 2026 46 min

About this episode

<p>Jimmy Donaldson, better known as MrBeast, transformed himself from a teenager obsessing over YouTube's algorithms, into one of the most influential digital entrepreneurs on the planet. BBC business editor Simon Jack and journalist Zing Tsjeng follow his ascent from making Minecraft videos in his bedroom, to ever-larger challenges, eye-watering cash prizes, and headline-grabbing acts of philanthropy. Is MrBeast a visionary entrepreneur who reinvented entertainment for the internet generation, or has he simply mastered the art of turning clicks into cash? Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how to contact the team: email <a href="mailto:goodbadbillionaire@bbc.com">goodbadbillionaire@bbc.com</a> or send a text or WhatsApp to +1 (917) 686-1176. Find out more about the show and read our privacy notice at www.bbcworldservice.com/goodbadbillionaire</p>

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