Persuasion Expert: "You Can Manipulate Yourself Into Doing Hard Things" | Jay Heinrichs (PT. 1)

About this episode

<p>You’re not lazy, you’re just losing the debate in your own head. In today’s episode, Ryan talks with&nbsp;<a href="https://www.jayheinrichs.com/about-me" rel="noopener noreferrer" target="_blank">Jay Heinrichs</a>, bestselling author of&nbsp;<a href="https://www.penguinrandomhouse.com/books/646966/thank-you-for-arguing-fourth-edition-revised-and-updated-by-jay-heinrichs/" rel="noopener noreferrer" target="_blank"><em>Thank You for Arguing</em>&nbsp;</a>and one of the world’s leading experts on rhetoric and persuasion. Jay has spent decades studying how we influence others, but in this conversation, he flips that lens inward to show how we can use the same tools to influence ourselves.</p><br><p>Ryan and Jay talk about the fascinating overlap between Stoicism and rhetoric, how Marcus Aurelius used rhetoric to his advantage, and why self-persuasion might actually be more powerful than raw willpower. They discuss the rhetorical tricks Jay used on himself and what the best tools are for getting unstuck.</p><br><p><a href="https://www.jayheinrichs.com/about-me" rel="noopener noreferrer" target="_blank">Jay Heinrichs</a>&nbsp;is a New York Times bestselling author of&nbsp;<a href="https://www.penguinrandomhouse.com/books/646966/thank-you-for-arguing-fourth-edition-revised-and-updated-by-jay-heinrichs/" rel="noopener noreferrer" target="_blank"><em>Thank You For Arguing</em></a>&nbsp;and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines.&nbsp;</p><br><p>Pick up a copy of Jay’s latest book&nbsp;<a href="https://www.penguinrandomhouse.com/books/750114/aristotles-guide-to-self-persuasion-by-jay-heinrichs/" rel="noopener noreferrer" target="_blank"><em>Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life</em>&nbsp;</a></p><br><p>Follow Jay on<a href="https://www.instagram.com/jayheinrichs/?hl=en" rel="noopener noreferrer" target="_blank">&nbsp;Instagram @JayHeinrichs</a>&nbsp;and check out more of his work at&nbsp;<a href="http://www.jayheinrichs.com/" rel="noopener noreferrer" target="_blank">www.jayheinrichs.com</a></p><br><p>🎟️ Come see<a href="https://www.dailystoiclive.com/" rel="noopener noreferrer" target="_blank">&nbsp;Ryan Holiday LIVE</a>:&nbsp;<a href="https://www.dailystoiclive.com/" rel="noopener noreferrer" target="_blank">https://www.dailystoiclive.com/</a></p><p><br></p><ul><li><a href="https://www.eventbrite.com/e/daily-stoic-live-onstage-with-ryan-holiday-tickets-1830976292379?aff=oddtdtcreator" rel="noopener noreferrer" target="_blank">Seattle, WA&nbsp;- December 3, 2025&nbsp;</a></li><li><a href="https://www.eventbrite.com/e/daily-stoic-live-onstage-with-ryan-holiday-tickets-1527497619499?aff=oddtdtcreator" rel="noopener noreferrer" target="_blank">San Diego, CA - February 5, 2026&nbsp;</a></li><li><a href="https://www.eventbrite.com/e/daily-stoic-live-onstage-with-ryan-holiday-tickets-1830981698549?aff=oddtdtcreator" rel="noopener noreferrer" target="_blank">Phoenix, AZ - February 27, 2026&nbsp;</a></li></ul><p><br></p><p>🏛 The 2025 LIVE session of<a href="http://dailystoic.com/101" rel="noopener noreferrer" target="_blank">&nbsp;Stoicism 101: Ancient Philosophy For Your Actual Life</a>&nbsp;starts November 10th. Don’t miss your chance to join us! Read on for more about the unique opportunities you get from joining the LIVE course.</p><br><p>📖<a href="https://store.dailystoic.com/pages/wisdom-takes-work" rel="noopener noreferrer" target="_blank">&nbsp;<em>Wisdom Takes Work</em></a>&nbsp;by Ryan Holiday is out NOW! Grab a copy here:<a href="https://store.dailystoic.com/pages/wisdom-takes-work" rel="noopener noreferrer" target="_blank">&nbsp;https://store.dailystoic.com/pages/wisdom-takes-work</a></p><br><p>🎥 Watch the video episodes on<a href="https://www.youtube.com/@DailyStoic/videos" rel="noopener noreferrer" target="_blank">&nbsp;The Daily Stoic YouTube channel</a>:<a href="https://www.youtube.com/@DailyStoic/videos" rel="noopener noreferrer" target="_blank">&nbsp;https://www.youtube.com/@DailyStoic/videos</a></p><br><p>🎙️ Follow The Daily Stoic Podcast on<a href="https://www.instagram.com/dailystoicpodcast/?hl=en" rel="noopener noreferrer" target="_blank">&nbsp;Instagram</a>:<a href="https://www.instagram.com/dailystoicpodcast" rel="noopener noreferrer" target="_blank">&nbsp;https://www.instagram.com/dailystoicpodcast</a></p><br><p>✉️ Want Stoic wisdom delivered to your inbox daily? 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