Toast - Series 2: Club 18-30

About this episode

<p>Why did the package holiday brand, Club 18-30, disappear?</p><p>While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.</p><p>In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?</p><p>In this episode, which was first broadcast in January 2024, Sean learns why Club 18-30 fell out of favour. </p><p>Its package holidays for young people were a hit for decades so why couldn't it keep going? </p><p>Sean speaks to holidaymakers who remember their Club 18-30 experiences well. </p><p>A former manager explains how they hoped to keep the brand going and why that proved impossible.</p><p>Alongside them all, analysing the business' fortunes is the self-made millionaire and serial entrepreneur, Sam White. </p><p>You can email the programme at <a href="mailto:toast@bbc.co.uk">toast@bbc.co.uk</a></p><p>Feel free to suggest topics which we could cover in future episodes</p><p>Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.</p><p>Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.</p>