Why 25 Billion Impressions Means Nothing, With Mars Snacking CBO | CMO Insider Podcast

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Presented by LinkedIn Ads CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry. Hosted by Business Insider's Lara O'Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies, and platforms. From brand strategy and creativity to leadership, culture, media, technology, and the business of marketing, CMO Insider offers an honest look at what it takes to build, grow, and lead in a fast-changing industry. In this episode, Lara speaks with Rankin Carroll about Mars Snacking's $36 billion acquisition of Kellanova, covering the decisions, challenges and insights that have shaped his career, and his view of where marketing is heading next. This episode contains a sponsored segment from LinkedIn Ads. Learn more about our sponsor: https://bit.ly/4fGLieS Read "The executive behind M&M's says this is marketing's most overlooked skill": https://bit.ly/4eJ6cry And "Your candy ads are about to get a lot more personalized, Mars says": https://bit.ly/4vD1W4g ------------------------------------------------------ Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider Why 25 Billion Impressions Means Nothing, With Mars Snacking CBO | CMO Insider Podcast