How did Latin music take over the world?

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The dembow is the signature beat of reggaeton music. And it’s no wonder it’s so familiar to so many of us. In just a few decades, music rooted in Latin America has reached some of the world’s biggest stages. And streaming platform activity tells a similar story. Four of Spotify’s ten most-streamed artists worldwide in 2023 were Latin artists. Bad Bunny topped the platform’s global ranking in 2020, 2021 and 2022, and then returned to the number one spot again in 2025.Where did it all start then? What changed for it to reach the international charts? But these days, it’s not just reggaeton that people are listening to, is it? In under 3 minutes, we answer your questions! To listen to the last episodes, you can click here : Does music really make us more productive? Am I listening to music too loud? Is it a good idea to fall asleep to music? A Bababam Originals podcast. A podcast written and realised by Joseph Chance. Learn more about your ad choices. Visit megaphone.fm/adchoices