Soul Matters | Verne Harnish | TEDxIESEBarcelona

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Founders/artists/creators often describe how they’ve put their “heart and soul” into a venture, project, or initiative. The Heart side seems well understood, representing the purpose and passion. Yet, it’s the Soul of the organization which is the glue that provides a unifying “how” we deliver on our promises and passion. Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 18,000 members worldwide, and founded and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 290 partners on six continents, Verne has spent the past four decades helping companies scaleup. He’s the author of Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times,” for which Jim Collins wrote the foreword; wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 26 languages and has won eight major international book awards including the International Book Award for Best General Business book; and is the co-author of Scaling Up Compensation. His latest book is Start to Scale. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx