Why FIFA Spends Millions On World Cup Grass

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Sponsored by Lenovo | FIFA The 2026 FIFA World Cup is being played on some of the most heavily researched grass fields ever created. FIFA has spent millions of dollars working with turf scientists to engineer 16 stadium pitches across three countries and vastly different climates. We visited the University of Tennessee to see how robotic cleats, ball-launching machines, and stadium simulators helped prepare fields for the world's biggest sporting event. And we found out how World Cup grass is grown, tested, transported, and maintained before billions of viewers tune in. 00:00 - Intro 01:33 - Making Each Field Feel the Same 02:08 - Robotic Cleat Device 02:53 - Soccer Ball Launcher 03:38 - Indoor Stadiums 04:10 - Multi-Million-Dollar FIFA Shade House 05:25 - Finding the Right Grasses 05:55 - Grass Farms 06:23 - Harvesting Turf Grass 07:02 - Installing a World Cup Pitch 07:46 - Field Management 08:32 - Credits Read "Why World Cup grass will travel hundreds of miles in refrigerated trucks before kickoff": https://bit.ly/445MKjV ------------------------------------------------------ #2026WorldCup #FIFA #internationalsoccer #universityoftennessee #sportsstadium #turf #bigbusiness WATCH MORE BIG BUSINESS EPISODES: The Hidden Process Behind Every FIFA-Certified Football https://youtu.be/Q5x6L332Ilg Why Maine's Blueberry Farmers Are Losing Millions https://youtu.be/w8GIaxQ54mk How The Cheesecake Factory Runs One Of America's Biggest Menus https://youtu.be/rNNyEUxrPOY Business Insider is a global newsroom covering business, technology, innovation, and the economy. Visit our homepage for the top stories of the day: https://www.businessinsider.com/?utm_source=youtube Sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter?utm_source=youtube Find Business Insider on Facebook: https://www.facebook.com/businessinsider ... on Instagram: https://www.instagram.com/businessinsider ... on X: https://x.com/BusinessInsider ... on TikTok: https://www.tiktok.com/@businessinsider Why FIFA Spends Millions On World Cup Grass | Big Business | Business Insider