How Community Notes Reduce Viral Misinformation | Keith Coleman, Jay Baxter | TED

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Community Notes on X started with a wild idea: Instead of tech companies deciding what's true, what if you let people fact-check each other? Jay Baxter and Keith Coleman, who helped build the crowdsourced system adding context to misleading posts, discuss how the program reduces viral misinformation — and why people across the political spectrum trust it. In conversation with TED guest curator Audrey Tang, they discuss how their "surprising agreement" algorithm could reveal the common ground that quietly exists across a polarized internet. (Followed by a note from TED guest curators Divya Siddarth and Audrey Tang) (Recorded at TED2026 on April 14, 2026) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! Instagram: https://www.instagram.com/ted LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Facebook: https://facebook.com/TED X: https://www.twitter.com/TEDTalks The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit https://TED.com for our entire library, transcripts, translations and personalized recommendations. Watch more: https://go.ted.com/baxtercoleman https://youtu.be/W23KEEcFqTk TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at https://media-requests.ted.com #TED #TEDTalks #Technology #X