Inside Costco’s Growing 'Cool Factor' With Younger Shoppers

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Costco, the warehouse retailer known for buying in bulk, is raking in young and loyal customers obsessed with posting their finds on social media. Retail analysts say younger generations, including Gen Z and even teenagers, are being drawn in by the store’s constant stream of new products and its gimmick-free approach. » Subscribe to TODAY: https://www.youtube.com/@TODAY TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: https://www.facebook.com/today Follow TODAY on Twitter: https://twitter.com/TODAYshow Follow TODAY on Instagram: https://www.instagram.com/todayshow/ » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place.