Hidden Brain

This is Your Brain on Ads

<p>Have you ever opened your computer with the intention of sending one email — only to spend an hour scrolling through social media? Maybe two hours? In this favorite episode from our archives, we look at how media, tech, and entertainment companies hijack our attention. Plus, we consider how the commercials we saw as children continue to shape our behavior as adults. </p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Why We Hold on to Things

<p>What do the things you own say about who you are? Psychologist <a href="https://research-information.bris.ac.uk/en/persons/bruce-m-hood">Bruce Hood</a> studies our relationship with our possessions – from beloved childhood objects to the everyday items we leave behind.</p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Loss and Renewal

<p>No matter how hard we work, we won’t always achieve the goals we set for ourselves. When cognitive scientist Maya Shankar was a girl, she wanted to be a concert violinist. Then an injury forced her to imagine her life anew. This week, we revisit a favorite episode from 2015 with Maya. She’s now the host of a new podcast, <a href="https://www.pushkin.fm/show/slight-change-of-plans/">A Slight Change of Plans</a>.</p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Tribes and Traitors

<p>In the past weeks, headlines around the world have focused on the violent conflict between Israelis and Palestinians. In this favorite episode from our archive, we hear from a former Israeli soldier and a Palestinian man who asked a radical question: <em>what happens when you empathize with your enemy? </em> They found that showing such empathy can be powerful — but also carries risks. </p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Our Noisy Minds

<p>Psychologist <a href="https://scholar.princeton.edu/kahneman/home">Daniel Kahneman</a> says there are invisible factors that distort our judgment. He calls these factors “noise.” The consequences can be found in everything from marriage proposals to medical diagnoses and prison sentences. This week on <em>Hidden Brain</em>, we consider how to identify noise in the world, and in our own lives.</p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Fake Bride

<p>Have you ever felt as if someone else was writing your personal narrative? Controlling what you do, shaping how you act? This week on <em>Hidden Brain</em>, we bring you a surreal tale about a woman who became a reluctant character in someone else’s love story.</p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="https://news.hiddenbrain.org/">news.hiddenbrain.org</a>. </em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Josh Gitelson: My Unsung Hero

<p>At the end of every episode, we take a moment to thank an Unsung Hero: someone who’s not on the staff of the show, but who went above and beyond in helping us out. In recent weeks, we've been asking you to share your own examples of someone who's made an impact on your life. This time, Josh Gitelson of State College, Pa., recalls a small gesture of kindness from a stranger on a plane. <br /><br />Do you have a story of an unsung hero you want to share with our listeners? Tell us about it! Please email us at <a href="mailto:ideas@hiddenbrain.org">ideas@hiddenbrain.org</a>, with the subject line "Unsung Hero." For some guidelines on what we're looking for, go to <a href="https://hiddenbrain.org/unsunghero/">hiddenbrain.org/unsunghero</a>.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

One Head, Two Brains

<p>Your brain is divided in two: a left hemisphere and a right hemisphere. In this 2019 episode of <em>Hidden Brain</em>, we dive into <a href="https://channelmcgilchrist.com/">Iain McGilchrist's</a> research on how the left and right hemispheres shape our perceptions. Iain argues that differences in the brain — and Western society's preference for what one hemisphere has to offer — have had enormous effects on our lives.</p> <p><em>If you like our work, please consider supporting it! See how you can help at <a href="http://support.hiddenbrain.org/">support.hiddenbrain.org</a>. To learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="http://news.hiddenbrain.org/">news.hiddenbrain.org</a></em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Deb Pierce: My Unsung Hero

<p>In every episode of <i>Hidden Brain</i>, we thank an Unsung Hero — a colleague, a friend or a family member who has helped make our work possible from behind the scenes. Recently, we asked you to tell us about your own unsung heroes. This week, Deb Pierce remembers the nurse who showed up at one of the hardest moments in her life — when her newborn daughter passed away.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Why Conversations Go Wrong

<p>Do you ever struggle to communicate with your mom? Or feel like you and your spouse sometimes speak different languages? We talk with linguist <a href="http://www.deborahtannen.com/">Deborah Tannen</a> about how our conversational styles can cause unintended conflicts, and what we can do to communicate more effectively with the people in our lives.</p> <p><em>If you like our work, please try to support us! See how you can help at <a href="http://support.hiddenbrain.org/">support.hiddenbrain.org</a>. To learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at <a href="http://news.hiddenbrain.org/">news.hiddenbrain.org</a></em></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Unsung Hero: A Cold Nevada Night

<p>In every episode of <em>Hidden Brain</em>, we thank an Unsung Hero. Many listeners have written to say they love this segment, even sharing their own Unsung Heroes. Today, we're sharing one of those stories with you. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Humor Us

<p>Hahaha! The average four-year-old child laughs 300 times a day. By contrast, it takes more than two months for the average 40-year-old adult to laugh that many times. This week, we talk with behavioral scientist <a href="https://www.gsb.stanford.edu/faculty-research/faculty/jennifer-lynn-aaker">Jennifer Aaker</a> of Stanford University about why so many of us fall off a “humor cliff” as we become adults. Plus, how we can inject more laughter into our lives, even during the most difficult of times. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

An Unfinished Lesson

<p>More than a century ago, millions of people around the world died in a massive influenza pandemic. The so-called "Spanish flu" outbreak of 1918 revealed a truth about viruses: they don't just infect us biologically. They also detect fissures in societies and fault lines between communities. Historian <a href="https://www.pugetsound.edu/faculty-pages/nbristow">Nancy Bristow</a> says this remains true today, as we continue to grapple with the COVID-19 pandemic.This week, we revisit our 2020 conversation with Bristow, and consider what history can tell us about human behavior during public health crises. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Useful Delusions

<p>Podcast hosts are used to being the ones asking the questions. This week, though, we’re going to flip that script, and put Shankar in the guest seat. We’ll hear a recent interview he did with Krys Boyd of the public radio show <em>Think</em> from KERA in Dallas. The discussion revolves around Shankar's latest book, <a href="https://hiddenbrain.org/books/"><em>Useful Delusions</em></a>, and how self-deceptions can bind together marriages, communities, and even entire nations.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Made of Honor

<p>Stories help us make sense of the world, and can even help us to heal from trauma. They also shape our cultural narratives, for better and for worse. This week on <em>Hidden Brain</em>, we conclude our three-part series on storytelling with a look at the phenomenon of "honor culture," and how it dictates the way we think and behave. </p> <p> </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Story of Your Life

<p>We can’t go back and change the past. We can’t erase trauma and hardship. But what if there was a way to regain control of our personal narratives? In the second part of our series on storytelling, we look at how interpreting the stories of our lives — and rewriting them — can change us forever.</p> <p><em>Also, a note that this week's episode touches on themes of trauma and suicide. If you or someone you know may be having thoughts of suicide, please call or text the National Suicide Prevention Lifeline at 1-800-273-8255. </em></p> <p> </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Story of Stories

<p>Why is my friend late? How does nuclear fission work? What occurs when I sneeze? We all need to understand why certain things happen. Some researchers think the drive to explain the world is a basic human impulse, similar to thirst or hunger. This week on Hidden Brain, we begin a three part series on why we tell stories. <a href="https://psych.princeton.edu/person/tania-lombrozo">Psychologist Tania Lombrozo</a> discusses how explanations can lead to discovery, delight, and disaster.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Radically Normal

<p>For generations, it was difficult, even dangerous, to express a sexual orientation other than heterosexuality in the United States. But in recent years, much has changed. This week, we revisit our 2019 episode about one of the most striking transformations of public attitude ever recorded. And we consider whether the strategies used by the LGBTQ community hold lessons for other groups seeking change.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Snowball Effect

<p>Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist <a href="https://www.asc.upenn.edu/people/faculty/damon-centola-phd">Damon Centola</a> about social contagion, and how it can be harnessed to build a better world.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Match

<p>We get messages all the time from listeners who say <em>Hidden Brain</em> has helped them to think differently about the world, and about themselves. As producers, nothing is more rewarding or gratifying. Today, we bring you a listener story that especially moved us. It’s a tale about two friends, and how our show played a small role in their dramatic story.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Creating God

<p>If you've taken part in a religious service, have you ever stopped to think about how people become believers? Where do the rituals come from? And what purpose does it all serve? This week, we bring you a 2018 episode with social psychologist <a href="https://psych.ubc.ca/profile/azim-shariff/">Azim Shariff</a>. He argues that we should consider religion from a Darwinian perspective, as an innovation that helped human societies to grow and flourish. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Is It Better to Know?

<p>Being able to see what’s happening around us can help us make smart decisions. But knowledge — especially knowledge of how others perceive us — can also hold us back, mire us in needless worry, and keep us from achieving our potential. This week, we look at the paradox of knowledge. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Love is Blind

<p>Why do some relationships last, while others falter? In this bonus episode, Shankar looks at one thing successful couples do well. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

How They See Us

<p>Stereotypes are all around us, shaping how we see the world – and how the world sees us. On the surface, the stereotypes that other people hold shouldn’t affect the way we think or act. But our concerns about other people’s perceptions have a way of burrowing deep into our minds. This week, social psychologist <a href="https://claudesteele.com/">Claude Steele</a> explains the psychology of “stereotype threat.”</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Easiest Person to Fool

<p>Physicist Richard Feynman once said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.” One way we fool ourselves is by imagining we know more than we do; we think we are experts. This week on <em>Hidden Brain</em>, psychologist <a href="https://mgmt.wharton.upenn.edu/profile/grantad/">Adam Grant</a> describes the magic that unfolds when we challenge our own deeply-held beliefs.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Afraid of the Wrong Things

<p>Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist <a href="https://psychology.uoregon.edu/profile/pslovic/">Paul Slovic</a> about the disconnect between our own assessments of risk and the dangers we face in our everyday lives. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

Our Brands, Our Selves

<p>All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with <a href="https://marketing.wharton.upenn.edu/profile/amreed/">Americus Reed</a>, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Secret Life of Secrets

<p>It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on <em>Hidden Brain</em>, we talk with psychologist <a href="http://www.columbia.edu/~ms4992/">Michael Slepian</a> about the costs of secret keeping.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

The Double Standard

<p>It's easy to spot bias in other people, especially those with whom we disagree. But it’s not so easy to recognize our own biases. Psychologist Emily Pronin says it’s partly because of our brain architecture. This week on <em>Hidden Brain</em>, we explore what Pronin calls the introspection illusion.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>

A Creature of Habit

<p>At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, to procrastinate less, or to save more money. Though some people stick with these aspirations, many of us fall short. This week, we revisit our 2019 conversation with psychologist Wendy Wood, who shares what researchers have found about how to build good habits — and break bad ones. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>