Why Nike Keeps Stumbling

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The return of Elliott Hill to lead Nike was supposed to reinvigorate the brand. Instead, setbacks in running, product development and brand strategy have kept the swoosh from regaining its stride. Nike’s Savior CEO Is Grappling With a 45% Stock Slump: https://bloom.bg/43yMUjz Elliott Hill came out of retirement to revive the brand. Twenty months later, investors are realizing that the turnaround will likely take years. Watch more mini documentaries from Bloomberg: https://www.youtube.com/playlist?list=PLGaYlBJIOoa_EzzMpticURNR29AiQi10v Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. #Nike #Stocks #Business