#145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer

Sep 25, 2019 56 min

About this episode

We've cut down the fourth week of lectures to be even shorter and combined them into one podcast. First <a href="https://www.youtube.com/watch?v=3xU050kMbHM">a lecture from Kat Manalac</a>. <a href="https://twitter.com/katmanalac">Kat</a> is a partner at YC. Her lecture focuses on how startups should think about launching and why you should do it repeatedly. Then a lecture from <a href="https://www.youtube.com/watch?v=6lY9CYIY4pQ">Gustaf Alströmer</a>. <a href="https://twitter.com/gustaf">Gustaf</a> is also a partner at YC and in his lecture he covers how to measure product market fit and growth channels. Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: <a href="https://www.ycombinator.com/apply/">https://www.ycombinator.com/apply/</a> *** Topics 00:00 - Intro 00:35 - Kat Mañalac - How to Launch (Again and Again) 1:51 - Ways to launch 2:14 - Why launch continuously? 3:15 - Silent launch 4:25 - Friends & Family 5:40 - Strangers 7:03 - Online communities 12:08 - Request access 13:29 - Social media 15:13 - Pre-order 16:13 - New Product or Feature 17:42 - Build your own community 19:20 - Launching isn't one moment in time 19:48 - Gustaf Alströmer - Growth for Startups 21:06 - Most startups have nothing 22:13 - Do things that don't scale 27:13 - Startups take off because founders make them take off 28:23 - Measuring product market fit 31:20 - Retention 34:33 - Worse ways to measure product market fit 35:23 - Bad metrics to measure as product market fit 36:18 - Growth channels and tactics 38:17 - Conversion rate optimization 41:26 - Growth channels to explore 45:33 - Referrals and vitality 48:05 - Paid growth 50:09 - Search Engine Optimization 53:00 - Making decisions using A/B testing 55:02 - Summary

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