#95 - Eli Schwartz

About this episode

<p><a href="https://twitter.com/5le">Eli Schwartz</a>&nbsp;is the Director of SEO and Growth at <a href="https://www.surveymonkey.com/">SurveyMonkey</a>. He came in to answer commonly asked questions about SEO.<br><br>Eli blogs about SEO and growth at <a href="http://www.elischwartz.co/">elischwartz.co</a><br><br>You can find him on Twitter at <a href="https://twitter.com/5le">5le</a>.<br><br>The YC podcast is hosted by <a href="https://twitter.com/craigcannon">Craig Cannon</a>.<br><br>***<br><br><b>Topics</b><br><br>00:23 - Does SEO matter in 2018?<br><br>2:23 - Where should a company start with SEO?<br><br>3:53 - Who’s doing SEO well?<br><br>4:48 - Why is Amazon doing SEO well?<br><br>5:48 - How should you crosslink?<br><br>7:33 - Paying for links<br><br>7:58 - SEO don’t dos<br><br>8:38 - Things that are no longer useful in SEO<br><br>9:43 - Keywords<br><br>13:08 - Reviews<br><br>13:48 - Content<br><br>17:48 - Images<br><br>23:08 - Link building<br><br>28:23 - How much time to give SEO?<br><br>28:53 - Mobile<br><br>30:58 - Ranking<br><br>32:08 - International SEO<br><br>34:18 - Translation<br><br>37:38 - International search<br><br>39:53 - GDPR<br><br>42:13 - Hiring someone to do SEO<br><br>44:08 - What to do when you organic SEO disappears<br><br>46:53 - Metrics for an SEO hire<br><br>48:53 - Tools for SEO<br><br>50:23 - Getting started in SEO<br></p>