How To Get Your First Customers

About this episode

<p>When you're starting out, it isn’t enough to just build a minimum viable product. You also need a minimum evolvable product - one that can adapt to the needs of those critical early customers. In this episode of Main Function, YC General Partner Ankit Gupta offers an update to the classic MVP playbook. He’ll outline strategies for getting your first customers, the power of adaptability and how feedback from early users will ultimately shape the future of your product and your company.</p><p>Apply to Y Combinator: https://www.ycombinator.com/apply</p><p>Work at a startup: https://www.ycombinator.com/jobs</p><p>Chapters:</p><p>00:00 – The Minimum Evolvable Product</p><p>00:46 – Finding the First Believers</p><p>01:29 – Counterintuitive Rules To Get Early Users</p><p>02:10 – Learn Fast, Don’t Fear Churn</p><p>02:52 – How Early Users Shape the Market You Enter</p><p>04:22 – Tesla Case Study</p><p>05:14 – How To Build To Evolve</p>