Americans are obsessed with protein. How much do you actually need?

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<p>We are in the middle of a protein boom. Protein food products make up a more than $100 billion industry &mdash; and it&rsquo;s still growing. In a new book, <a href="https://books.apple.com/us/book/protein/id6758234436" target="_blank" rel="noopener noreferrer"><em>Protein: The Making of a Nutritional Superstar</em></a>, health scholar Samantha King and sociologist Gavin Weedon reveal how marketing, industry interests, and cultural trends &mdash; not nutritional science &mdash; have turned protein into the most popular nutrient of the moment. King and Weedon sat down with <em>Apple News In Conversation</em> guest host <a href="https://podcasts.apple.com/us/podcast/the-sam-sanders-show/id1771084688" target="_blank" rel="noopener noreferrer">Sam Sanders</a> to talk about the real reason protein is everywhere, and how to think differently about your intake.</p>