Why “Making It” Feels Impossible in the US Right Now

About this episode

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal Is it still possible to ‘make it’ in America these days? Housing costs 12 years of salary instead of four. Credit card debt hit $1.28 trillion. Nearly half of Americans can't afford rent or a mortgage. And the old playbook — work hard, get a degree, climb the ladder — is quietly breaking down for millions of people who did everything right. This episode is different. No guest. No script. Just me, raw and unfiltered, talking about what's actually happening in the economy, why making it feels impossible right now, and what it's going to take to win anyway. Because the truth is, you're not crazy. It IS harder. But that doesn't mean you're stuck. You’ll learn: • Why avocado toast was never the problem • How $8 trillion spent on Middle East wars could’ve reshaped life for Americans struggling with rent and groceries • Why 54-year-old Wharton MBAs are getting ghosted in final interviews and what that says about hiring today • The three non-negotiables for making it: relentless focus, borderline delusional confidence, and refusing to quit • Why boundaries aren’t about work-life balance, they’re about protecting the two hours that actually move the needle • Why nobody is coming to pick you or save you and what to do instead • The story of a member who unlocked $975K in new revenue by pulling one lever in a struggling business • Why curiosity and better questions are becoming the real edge in the AI era If you've felt overlooked, exhausted, or like the rules changed halfway through the game — this episode will remind you that winning is still possible. But only if you're willing to do what most people won't. Use CODIE30 for 30% off your first 3 months and make your newsletter real at https://beehiiv.link/uth844 ___________ 00:00:00 Introduction 00:00:50 The Hard Truth: It's Not Just You 00:02:28 Where Your Tax Dollars Are Really Going 00:03:52 The Corporate Layoff Playbook: Why Nobody's Hiring 00:06:00 Nobody Is Coming to Save You 00:07:47 The Three Answers: Never Quit, Lock In, Kill Distractions 00:12:22 The Power of Questions Over Answers in the AI Era 00:12:59 Confident Execution: The Race Car Driver Mindset 00:16:07 The Sacrifice Question: Who Are You Really Working For? 00:17:26 Your Unlock Is Possible: The Path Forward ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices