Self-awareness alone won’t change your life | Ameka Coleman | TEDxGreenwood

About this video

You know what you need to do. So why is it still so hard to do it? Most of us assume that once we become aware of our habits, fears, and limiting beliefs, change will naturally follow. But what if awareness is only the beginning? In this TEDx talk, entrepreneur and speaker Ameka Coleman explores why insight alone often falls short of creating lasting transformation. Drawing from her own journey through personal growth and entrepreneurship, she challenges the idea that knowing ourselves is enough to move us forward. Instead, Ameka introduces a different perspective: meaningful change requires more than self-awareness, it requires self-leadership. By learning to lead ourselves through fear, uncertainty, and discomfort, we become better equipped to take the actions that shape who we become. Whether you’re pursuing a personal goal, navigating a life transition, or striving to become the person you know you’re capable of being, this talk offers a powerful invitation to move beyond awareness and into intentional action. Ameka Coleman is the Founder & CEO of Strands of Faith, a wellness-driven beauty brand merging haircare with heart care. As an entrepreneur, she built her company from vision to execution while navigating fear, growth, and self-leadership in real time. Passionate about business, mental wellness, and self-love, Ameka speaks at the intersection of personal development and entrepreneurship, challenging high achievers to stop waiting for confidence and start leading themselves forward. Through her work, she empowers others to build boldly, lead authentically, and turn vision into lasting impact in business and in life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx