Why "find your purpose" is the wrong advice | Corliss Rassyle | TEDxSugar Creek Women

About this video

What if the reason you haven’t found your purpose is because you’ve been looking for it in the wrong place? For decades, we’ve been told to find our purpose as if it’s hidden somewhere outside ourselves, waiting to be discovered. But what if purpose isn’t something you find at all? In this poignant talk, Corliss Rassyle challenges one of the most common pieces of self-help advice and offers an eye-opening perspective: purpose is not found—it is recognized and chosen. Through deeply personal stories about family, motherhood, career transitions, and self-worth, she reveals why so many people spend years chasing fulfillment through achievement, validation, and external success, only to feel something is still missing. This talk is for anyone navigating change, searching for direction, or questioning whether their life truly matters. Corliss Rassyle is an international speaker, best-selling author, personal development coach, podcast host, and CEO. For decades, she chased the traditional markers of success, building a family, advancing her career, and growing her income, until a turning point at 40 pushed her into deeper self-discovery. After 25 years in direct sales with PartyLite, she launched Corliss Co. in 2017 to help others redefine success from the inside out. Today, she’s on a mission to guide people from where they are to where they want to be and LEAD their lives with purpose. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx